Not so long ago I took a break from the social space for a short period. Not a big deal for most, but being that Social Media is my job, it became a big deal. There was an array of reasons why, but the main cause was down to a form of information overload I was suffering from in which ...
Mashable; 'The Social Media Guide', the monstrous mash-up blog that opened up the world of Social Media at the helm of Scottish born Pete Cashmore. The site quickly became the leading new media website in the world due to it being the most comprehensive and active Social Media News site of recent years.
As it has expanded in size, recruiting more ...
Yet another claim to fame? I think so!
After a nice eventful evening at The Gumtree Meet back in April, i was asked by the jolly people at 1000heads to contribute for the Gumtree Blog. WIN!
I was given pretty much a blank canvas for a topic, but had to relate it to Gumtree of course.
So being the uber geek that i am, ...
In the late ’90s and early aughts, MP3 players were known, well, as MP3 players.
However, when Apple launched the iPod on October 21, 2001, it was such a huge success that it only took a couple of years for most people to simply start using the name “iPod” whenever they referred to an MP3 player.
Apple had sold 125,000 iPods by ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.