We all know very well that activity within social networking can lead to distractions. With one click, we can find ourselves hopelessly lost in a labyrinth of fascinating experiences that have nothing to do with our initial focus. Serendipity is part of the splendor of social media, but it is something that necessitates discipline to learn, entertain and be entertained, ...
I want to start this post with a simple question. How well do you know your customer?
Having spent the best part of the last year as a Digital Marketing Analyst, it's easy for me to explain all the areas of an analytical role and the importance of understanding your company data.
With Social Media being the only word on every companies' ...
Following on from a post I recently wrote about people becoming brands, I was thinking about how much time we now spend on our smartphones and particularly, on downloading the latest apps.
Now, let me get all John Lennon on you for a minute.
Imagine a world where everything is mobile, where information changes hands freely by the touch of a device, ...
Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
Howdy peeps and welcome to another Industry Spotlight with me, your host, Luca. For the next 10 minutes I will allow you a sneak peak into the mind of another individual striving for success and the ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.