Posts Tagged ‘Social Media’

Mashable; ‘The Social Media Guide’, the monstrous mash-up blog that opened up the world of Social Media at the helm of Scottish born Pete Cashmore. The site quickly became the leading new media website in the world due to it being the most comprehensive and active Social Media News site of recent years.

As it has expanded in size, recruiting more and more writers from different journalistic backgrounds, it has made a transition into wider areas of Digital Technology where the competition is greater and the audience is larger.

Formally known as ‘The Social Media Guide’… Now that the slogan is no longer present on the site, what kind of site are Mashable now?

Continue reading “Are Mashable Spreading Themselves Thin?” »

I was having a conversation recently with a friend about his business model. We were throwing ideas back and forth and then he asked about interaction and engagement with his market. (The most famous words in a Social Media Guru’s dictionary).

Engagement and Interaction… Engagement and Interaction… Engagement and Interaction! It’s all i keep hearing from Mashable content recyclers.

“Social Media is Engagement and Interaction and by utilising Web 2.0 in accordance to your audience you can build a reputable network and substantial ROI.”

The old boring word known as ‘Communication’ is dead. Revitalizing buzz words such as Engagement and Interaction are leading the way and a whole universe of confused brands and businesses are throwing money at rogue ‘Digital Marketers’ to explain to them what these words actually mean.

Want to know what it all really means? Here’s a simple tip that i won’t charge you a ridiculous day rate for:

It means you have to LISTEN to your audience when they speak, REPLY when comments are posted and RESEARCH available tools that are relevant to your campaigns.

I understand that not everybody is savvy with the online media world, so if you still want to pay me to teach you the fundamentals of new age words that you don’t understand; then drop me an email and i’ll be more than happy to assist. Ca-ching!

Continue reading “How To Suck At Facebook” »

Absolutely brilliant! Without an introduction, i’ll let you make what you like from below.

Continue reading “Growth of Social Media: Real Time Counter” »

It’s the year 2010 and isn’t technology wonderful? We only have to see an influx of trends about the latest iPhone news leak and it sparks off more of a debate than the war in Afghanistan.

The image below paints a nice colourful picture of the evolution of 21st Century Technology.

Click to enlarge

As intelligent specimens we are blessed with the ability to do pretty much anything, bar fire red beams out of our eyes or fly.

We can have whatever we desire; if we use our heads to find a way of getting it, and we can be whatever we want to be; again if we use our heads.

Yet i find as time progresses, as technology enhances and as everything appears to become easier; people are generally making life more and more complicated for themselves.

This begs the questions ‘Are We Spoiled By Technology?’

Continue reading “Are We Spoiled By Technology?” »

Not my usual post, but rather than bookmark this i wanted to archive it here. I love slideshare; have watched many intuitive slide shows from that spot. This one probably tops them all.

As the slide states; everyone seems to spend forever on the brief and the pitch without even an understanding of what the actual consumer wants. Spend more time talking to your market and less time talking for them. That is all.

I’ll be back shortly with a post that relates nicely to this.

Reference:

http://www.slideshare.net/garethk/the-brief-in-the-post-digital-age

Well hello there people; i have been craving slight withdrawal symptoms for a while as the last Twitter based post i wrote got such great feedback yet since then i have been rather busy with work and projects.

But, never fear im back now; with an informal app-off (face-off for apps) between Blackberrys two leading (or only) Twitter clients.

Continue reading “Twitter For Blackberry (Luca’s Review)” »

It’s not rocket science that Twitter was hugely influential to the success of Tinie Tempah’s Pass Out heading to the top of the UK Singles Chart for two weeks in March 2010.

But why is Twitter so important to the marketing campaign of an artist?

Are the artists that are not utilising Twitter to it’s full capacity missing out?

Are they jeopardizing their career also?

I read a blog post recently written by DJ Semtex. He touched on some key points that Musicians and Artists should follow if they are serious about a career in this industry and the post picked up some interesting comments from both sides of the spectrum.

I then decided to investigate into 10 Reasons Why Musicians and Artists Must use Twitter.

Continue reading “10 Reasons Why Musicians Must Use Twitter” »

I don’t have a view on the actual campaign Greenpeace are staging here against Nestle. I am merely posting this due to the Viral Pickup and the drop in share prices as a possible cause of this video:

Have a break? from Greenpeace UK on Vimeo. Continue reading “Greenpeace are NOT having a break on Nestle – Viral Campaign…” »

“If you for a second, don’t believe in what you are doing, whether it is your personal brand, or the product you represent, you need to get out now.” Gary Vaynerchuk

I have been meaning to write a post on Personal Branding for a while now. I spent 40 mins watching this video twice and making notes on Gary’s speech, before deciding that i cannot explain Personal Branding with more passion and energy than Gary does.

So below i have taken the 10 most significant parts from the video and constructed them into this post about Personal Branding. Continue reading “Building a Personal Brand Using Social Media” »