Posts Tagged ‘Business’

Mashable; ‘The Social Media Guide’, the monstrous mash-up blog that opened up the world of Social Media at the helm of Scottish born Pete Cashmore. The site quickly became the leading new media website in the world due to it being the most comprehensive and active Social Media News site of recent years.

As it has expanded in size, recruiting more and more writers from different journalistic backgrounds, it has made a transition into wider areas of Digital Technology where the competition is greater and the audience is larger.

Formally known as ‘The Social Media Guide’… Now that the slogan is no longer present on the site, what kind of site are Mashable now?

Continue reading “Are Mashable Spreading Themselves Thin?” »

Client: “Hi, would you be able us out with a Digital Strategy for our business?”
Me: “Yeah that sounds great. Send me some links so i can check out your online presence.”
Client: “We don’t have a website but we use a Facebook Fan Page and YouTube channel to market.”

So you run a business or plan on starting a business in 2010 and do not have a website; i suggest you take 10 steps back and re-evaluate where exactly you consider your market to spend the majority of their time.

If your audience is over 60 years old and you are starting a Poker Club for the elderly, then maybe yes you should create a direct marketing campaign at a selective group of old people’s homes and push the online campaign to the side.

However, if you believe that there is a large proportion of your audience using the Web; how can you expect people to buy into your brand if you don’t even buy into your brand yourself?

The first consultation i will advise on when clients enquire about Digital Strategy involves their website. A Digital Strategy is the plan of action in driving more users and traffic to a source where you can sell or promote a product.

If i ever click on a link and it takes me to a Facebook Fan Page; like the majority of users, i will glance for a few seconds, then proceed to check my own Facebook Profile and begin chatting with my network about Eastenders or Hollyoaks… NOT ABOUT YOUR BRAND!

Now that you are reconsidering your need for a website, it’s lucky i have links to the cheapest deals around isn’t it!

Click here to check out deals for Hosting Options and here for deals on Domain Names….

NOW GO!

“You’re born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you’re up in the rarefied atmosphere and you’ve forgotten what shit even looks like. Welcome to the layer cake son.”

I have thought about the quote above for years and have repeated it many times when speaking in discussions about power, respect and success.

This got me thinking about what it is that we actually strive for…

Here is my analogy of Striving To Achieve in reference to The Layer Cake.

Continue reading “Striving To Achieve: The Layer Cake” »

“If you for a second, don’t believe in what you are doing, whether it is your personal brand, or the product you represent, you need to get out now.” Gary Vaynerchuk

I have been meaning to write a post on Personal Branding for a while now. I spent 40 mins watching this video twice and making notes on Gary’s speech, before deciding that i cannot explain Personal Branding with more passion and energy than Gary does.

So below i have taken the 10 most significant parts from the video and constructed them into this post about Personal Branding. Continue reading “Building a Personal Brand Using Social Media” »

While my Projects page gives an overview of some of the ventures i am currently involved in. I wanted to write a short piece about the importance of Communication within a team, project or business.

So what do we mean by ‘Communication’ then? Continue reading “Communication And The Importance of Meetings” »