First impressions: The importance of a website
First impressions: The importance of a website
Client: "Hi, would you be able us out with a Digital Strategy for our business?" Me: "Yeah that sounds great. Send me some links so i can check out your online presence." Client: "We don't have a website but we use a Facebook Fan Page and YouTube channel to market." So you run a business or plan on starting a business in 2010 ...

10 Reasons Why Musicians Must Use Twitter
10 Reasons Why Musicians Must Use Twitter
It's not rocket science that Twitter was hugely influential to the success of Tinie Tempah's Pass Out heading to the top of the UK Singles Chart for two weeks in March 2010. But why is Twitter so important to the marketing campaign of an artist? Are the artists that are not utilising Twitter to it's full capacity missing out? Are they jeopardizing their ...

Building a Personal Brand Using Social Media
Building a Personal Brand Using Social Media
"If you for a second, don't believe in what you are doing, whether it is your personal brand, or the product you represent, you need to get out now." Gary Vaynerchuk I have been meaning to write a post on Personal Branding for a while now. I spent 40 mins watching this video twice and making notes on Gary's speech, ...