Posts Tagged ‘Digital’

Mashable; ‘The Social Media Guide’, the monstrous mash-up blog that opened up the world of Social Media at the helm of Scottish born Pete Cashmore. The site quickly became the leading new media website in the world due to it being the most comprehensive and active Social Media News site of recent years.

As it has expanded in size, recruiting more and more writers from different journalistic backgrounds, it has made a transition into wider areas of Digital Technology where the competition is greater and the audience is larger.

Formally known as ‘The Social Media Guide’… Now that the slogan is no longer present on the site, what kind of site are Mashable now?

Continue reading “Are Mashable Spreading Themselves Thin?” »

I was having a conversation recently with a friend about his business model. We were throwing ideas back and forth and then he asked about interaction and engagement with his market. (The most famous words in a Social Media Guru’s dictionary).

Engagement and Interaction… Engagement and Interaction… Engagement and Interaction! It’s all i keep hearing from Mashable content recyclers.

“Social Media is Engagement and Interaction and by utilising Web 2.0 in accordance to your audience you can build a reputable network and substantial ROI.”

The old boring word known as ‘Communication’ is dead. Revitalizing buzz words such as Engagement and Interaction are leading the way and a whole universe of confused brands and businesses are throwing money at rogue ‘Digital Marketers’ to explain to them what these words actually mean.

Want to know what it all really means? Here’s a simple tip that i won’t charge you a ridiculous day rate for:

It means you have to LISTEN to your audience when they speak, REPLY when comments are posted and RESEARCH available tools that are relevant to your campaigns.

I understand that not everybody is savvy with the online media world, so if you still want to pay me to teach you the fundamentals of new age words that you don’t understand; then drop me an email and i’ll be more than happy to assist. Ca-ching!

Of course the Top Link this week was going to be the unveiling of the iPhone 4. After the leak on Gizmodo in April, it was only a matter of time until we were given the real details on Apple’s latest masterpiece.

Apple have done it again. I started out with the first iPhone 2G back at the start of 2008 but in 2009 i switched over to Blackberry to get my business game on. Now i think it may be time to revert back!

Continue reading “Luca’s Links: The Top 5 Links of the Week” »

What you are about to read is a compilation of my Top 5 Favorite Links of the past week. Each and every week i will post links from various topics. Whether they are tech, videos, sport, gaming or girls; i guarantee they will entertain….. or so i hope.

I could not stop laughing when i saw this. Looks like a mob boss with his leather jacket sitting in his chair giving orders to the peasants. But seriously, cruelty or comedy?

Continue reading “Luca’s Links: The Top 5 Links of the Week” »

Yet another claim to fame? I think so!
After a nice eventful evening at The Gumtree Meet back in April, i was asked by the jolly people at 1000heads to contribute for the Gumtree Blog. WIN!

I was given pretty much a blank canvas for a topic, but had to relate it to Gumtree of course.
So being the uber geek that i am, you can pretty much guess what i wrote about.

Here is a short excerpt:

“Luca Massaro, a tech blogger and digital marketing consultant from London, tells us how he posted a Wanted ad on Gumtree to find some of his prized possessions at a bargain price.“

You can read the full article here – Geek For Gumtree.

In the late ’90s and early aughts, MP3 players were known, well, as MP3 players.

However, when Apple launched the iPod on October 21, 2001, it was such a huge success that it only took a couple of years for most people to simply start using the name “iPod” whenever they referred to an MP3 player.

Apple had sold 125,000 iPods by the end of 2001; it sold a flabbergasting 225 million by 2010.
Coupled with the music management/online music store one-two punch that was iTunes, the iPod turned out to be one of the most successful gadgets of all time.

In the amazing infographic after the jump, you can see the rise of the iPod and iTunes and how they’ve affected our lives over the last nine years.

It’s true: The rest of the MP3 market never stood a chance.

Continue reading “The iPod Domination!” »

It’s the year 2010 and isn’t technology wonderful? We only have to see an influx of trends about the latest iPhone news leak and it sparks off more of a debate than the war in Afghanistan.

The image below paints a nice colourful picture of the evolution of 21st Century Technology.

Click to enlarge

As intelligent specimens we are blessed with the ability to do pretty much anything, bar fire red beams out of our eyes or fly.

We can have whatever we desire; if we use our heads to find a way of getting it, and we can be whatever we want to be; again if we use our heads.

Yet i find as time progresses, as technology enhances and as everything appears to become easier; people are generally making life more and more complicated for themselves.

This begs the questions ‘Are We Spoiled By Technology?’

Continue reading “Are We Spoiled By Technology?” »

Not my usual post, but rather than bookmark this i wanted to archive it here. I love slideshare; have watched many intuitive slide shows from that spot. This one probably tops them all.

As the slide states; everyone seems to spend forever on the brief and the pitch without even an understanding of what the actual consumer wants. Spend more time talking to your market and less time talking for them. That is all.

I’ll be back shortly with a post that relates nicely to this.

Reference:

http://www.slideshare.net/garethk/the-brief-in-the-post-digital-age

Continue reading “10 Things You Need To Stop Tweeting About” »

This is a very nice blog right? I think so, but i’d be lying if i said it made any money.

While i love working on some exciting projects, freelancing and helping out others with advice and support so that they can connect the dots to achieve their dreams; i am searching for an opportunity that can provide a steady income and put me on that path for a prosperous career.

To date i have signed up to 15+ recruitment sites/agencies, sent out over 50 applications, with specifically designed covering letters and CV’s… but, i have had no success as yet.

So here is the question… Do you know anyone that can help me find a job?
Continue reading “The Endless Job Search – Help Luca!” »