Evolution Not Revolution
Evolution Not Revolution
Adapting to change 2010 was a year I started with mixed emotions having adapting to life as a Music graduate back in London after four years away at University. Armed with nothing but enthusiasm and a wrath of ideas, I knew that 2010 was going to be a year where I would make an impact one way or another. January I created ...

Back To The Drawing Board
Back To The Drawing Board
Currently in a state of no motivation, recovering from flu and illness and a severe writers block, questioning the life of this site and if writing on Social Media and Digital Technology is even worth it. The content is everywhere, and to be honest im bored of reading and writing about how we can use Social Media to improve our business ...

Are Mashable Spreading Themselves Thin?
Are Mashable Spreading Themselves Thin?
Mashable; 'The Social Media Guide', the monstrous mash-up blog that opened up the world of Social Media at the helm of Scottish born Pete Cashmore. The site quickly became the leading new media website in the world due to it being the most comprehensive and active Social Media News site of recent years. As it has expanded in size, recruiting more ...

Engagement and Interaction = Blah Blah Blah
Engagement and Interaction = Blah Blah Blah
I was having a conversation recently with a friend about his business model. We were throwing ideas back and forth and then he asked about interaction and engagement with his market. (The most famous words in a Social Media Guru's dictionary).