For a while, businesses have been trying to enforce commercial gain using Social Media. But most of these businesses have no idea where to start; they have their fingers up their ar*** whilst standing there scratching their heads, thinking “hmm, maybe i should just pay a Social Media guru to help me.”

Welcome the ‘Social Media Guru’. The chap with 30,000 Twitter followers while he followers 32,000 (ooh nice Follow script you got there) and he has a very persuasive Twitter bio:

‘Social Media, Guru, Expert, Evangelist, Inventor of the Internets and i’ll make you MILLIONS in minutes”

Not forgetting the Tumblr blog he uses to embed Youtube videos of Old Spice campaigns and Slide Share presentations that he didn’t create but still doesn’t link back to the creator for reference and the key factor for all Social Media Guru’s… they all Retweet copious amounts of link bait from Mashable.com.

Note: If you know people like this or have seen these suspects, please let me know so i can add them to my Twitter ‘Hall of Shame’ list.

This short video will clarify what I am talking about if you don’t understand:

If you are running a company or a self generated project and think you need guidance or assistance in your Social Media campaign, ask for advice and use your common sense (although it isn’t very common these days) and do some research.

If you still seek a professional to assist with your campaigns then make sure you get a reference from someone who is able to vouch for a Digital Marketing expert who UNDERSTANDS how to utilise Digital Platforms in conjunction with YOUR product and YOUR audience; but remember, what worked for one may not work for another.

Final thought:“Where there is confusion, there is money to be made.”

Of course the Top Link this week was going to be the unveiling of the iPhone 4. After the leak on Gizmodo in April, it was only a matter of time until we were given the real details on Apple’s latest masterpiece.

Apple have done it again. I started out with the first iPhone 2G back at the start of 2008 but in 2009 i switched over to Blackberry to get my business game on. Now i think it may be time to revert back!

Read the full post here

Read the full story here
Spotted at Mashable

Spotted at The Urban Gamer

Many thanks!

I could not stop laughing when i saw this. Looks like a mob boss with his leather jacket sitting in his chair giving orders to the peasants. But seriously, cruelty or comedy?

iPad + Velcro from Jesse Rosten on Vimeo.

The iPad, combined with a little velcro, makes various devices.

Well i own my own domain so apparently i have a good chance of being skilled. Why thank you.

If you have read my ‘Which Websites and Why’ post you will know i am a big fan of TED.
In this video Minority Report science adviser and inventor John Underkoffler states that in five years time we will have the technology that we have only seen in the Iron Man films.

Its a stand alone page with a 30 minute loop of rain sounds.
However, you won’t need an umbrella.

If you found any of the above interesting or funny, please leave a comment or retweet. If you found any of the content disturbing, then please see my disclaimer and also retweet. Many thanks

But why is Twitter so important to the marketing campaign of an artist?

Are the artists that are not utilising Twitter to it’s full capacity missing out?

Are they jeopardizing their career also?

I read a blog post recently written by DJ Semtex. He touched on some key points that Musicians and Artists should follow if they are serious about a career in this industry and the post picked up some interesting comments from both sides of the spectrum.

I then decided to investigate into 10 Reasons Why Musicians and Artists Must use Twitter.

We have all heard cliche terms like “it’s not what you know, it’s who you know” right?
Well i say “it’s not what you know and who you know, it’s what you do with what you know and who you know.”

With Twitter you actually have the opportunity to understand how a person’s mind thinks, by the way they construct their short messages. You can witness their daily activities and you have the ability to network with them if you can work out what makes them tick. It’s all about knowing how to Influence the Influencer…

As Andrew Davis of The Worst Kept Secret states, “They say a way to a man’s heart is through his stomach. Well, the way to a DJ’s turntable is through his ego.”

What’s the point of being in this industry if you’re not going to interact with your fan base?

Your fans are your market and will make or break your career. So many artists make basic fundamental errors by failing to engage with their market and thus are disconnected. If you make the effort to be at one with your fans, they will embrace you like you are the most popular person at school.

Since the rise of Social Media over the last few years, the platform for you to go from zero to hero with the expense of minimal finances has been getting bigger and bigger. But it appears, the more resources available, the more complicated people make life for themselves.

Twitter keeps it simple; hashtag # your regular tweets to associate trends and focus on utilising your core followers to retweet for you. Heard about the 80/20 rule?
No. Click here.

140 Characters to write isn’t a lot of effort and with modern technology, we have Twitter and every other networking capability in the palm of our hands.
So use it your advantage. Once you have your target market on your side, the rest is history.

The days of watching the news, listening to radio and reading newspapers for daily updates are long behind us. Twitter is now the forefront of daily gossip and headlines; by following the people who are always up to date on their gossip and by paying attention to the trending topics you will always be on top of your game.

Yes it’s no hidden mystery that Google records all of your tweets. Scary? Slightly.

We know the Internet is one huge archive of your life that will NEVER get deleted. Anything you say on Twitter can be found in Google so be careful if you don’t want your life story brought to you in ten years.

Unfortunately when you use sites like Bit.Ly or Tiny URL for your links; Google can’t find them.

Yeah Twitter is a Social Networking site mainly used for networking and communication; but as a traffic source it can supply a large proportion of the links to any website.

By using tracking sites like Google Analytics linked directly to your home page or self-hosted blog, you can clearly monitor where your traffic is coming from and what keywords work and don’t. Use this to your advantage and tweet hot content, blog posts, videos, links and your homepage regularly.

The Internet is the gateway to personal branding, giving you the ability to qualify yourself to your market as whatever you want them to view you as. Check out this post i wrote with tips on ‘building a personal brand using social media.’

Start by capturing your perfect Twitter Handle (name). If you can’t find your perfect name try this site Tweexchange where you can buy names that are currently taken.

Then work out how to brand your Twitter Page for your followers. Both Twitpaper and Twitterimage can help with that.

Make your bio clear, precise and link to your BEST website, NOT your Facebook page. (Rookie error!)

How can you expect a Record Label or Company to take you and your music seriously, if you don’t?

Check out a post Mashable wrote on Twitter branding for further reference.

Both fundamentals 8 and 9 are about using the very strong Twitter Search Engine http://search.twitter.com. If you don’t use this, get using it. The advanced search options allow you to search for keywords and phrases, all in real time!

Meaning when you post a link, question or topic, you can monitor exactly who is responding and what they are saying. Try it out and type a few words that you want to search for. It is a VERY POWERFUL TOOL!

Remember those days when you would wish you could know what everyone thinks about you?

Well the Twitter Search Engine option gives you that sixth sense. Take the time to search for keywords about you, your brand and your market. Knowledge is power!

Like Google, where asking the right question will give you the right answer, Twitter works very similar, but you have to ask the questions your fan-base want to hear. Give them the option to have the engagement for further conversation and play to their mindset.

You want to get them talking so use your head. If you ask the right questions and give comprehensive answers you will very quickly become a popular trend for interaction.

Also catch me on Twitter.com/iAmLuca and if you like the content you read on my site, you can subscribe via RSS Feed or via Email.

As always this is my personal blog and is meant for light entertainment reading and not be quoted or used in professional practice. See my disclaimer if you have any issues.

Image Designed By Loud Ent