Not my usual post, but rather than bookmark this i wanted to archive it here. I love slideshare; have watched many intuitive slide shows from that spot. This one probably tops them all.
As the slide states; everyone seems to spend forever on the brief and the pitch without even an understanding of what the actual consumer wants. Spend more time talking ...
Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.