"You're born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you're up in the rarefied atmosphere and you've forgotten what shit even looks like. Welcome to the layer cake son."
I have thought about the quote above for years and have repeated it many ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.