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	<title>Luca Massaro &#187; Social</title>
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	<link>http://www.iamluca.co.uk</link>
	<description>Digital Marketing Professional based in London, UK</description>
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		<title>Luca&#8217;s Links: The Top 5 Links of the Week</title>
		<link>http://www.iamluca.co.uk/lucas-links-top-5-links-week-2/</link>
		<comments>http://www.iamluca.co.uk/lucas-links-top-5-links-week-2/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 13:08:53 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://www.iamluca.co.uk/?p=1014</guid>
		<description><![CDATA[My Top 5 Links of the week...]]></description>
			<content:encoded><![CDATA[<hr size="1" noshade="noshade" />Top Link of the Week</p>
<hr size="1" noshade="noshade" /><strong>1). Apple &#8211; iPhone 4 &#8211; This changes everything. Again.</strong></p>
<p>Of course the Top Link this week was going to be the unveiling of the iPhone 4. After the <a href="http://gizmodo.com/5520438/how-apple-lost-the-next-iphone">leak on Gizmodo</a> in April, it was only a matter of time until we were given the real details on Apple&#8217;s latest masterpiece.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/FHngLJ0RlNg&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/FHngLJ0RlNg&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Apple have done it again. I started out with the first iPhone 2G back at the start of 2008 but in 2009 i switched over to Blackberry to get my business game on. Now i think it may be time to revert back!</p>
<p style="text-align: center;"><span id="more-1014"></span></p>
<hr size="1" noshade="noshade" /><strong>2). Brian Cox: Why we need the explorers<br />
</strong><br />
The presenter of the amazing series <a href="http://www.bbc.co.uk/programmes/b00qyxfb">&#8216;Wonders of the Solar System&#8217; (available on iPlayer)</a> explains how curiosity-driven science pays for itself, powering innovation and a profound appreciation of our existence.</p>
<p style="text-align: center;"><!--copy and paste--><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/BrianCox_2010S-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/BrianCox-2010S.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=876&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=brian_cox_why_we_need_the_explorers;year=2010;theme=peering_into_space;theme=bold_predictions_stern_warnings;theme=new_on_ted_com;theme=to_boldly_go;event=TEDSalon+London+2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/BrianCox_2010S-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/BrianCox-2010S.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=876&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=brian_cox_why_we_need_the_explorers;year=2010;theme=peering_into_space;theme=bold_predictions_stern_warnings;theme=new_on_ted_com;theme=to_boldly_go;event=TEDSalon+London+2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<hr size="1" noshade="noshade" /><strong>3). The Magic Inside Of You by Steven Aitchison<br />
</strong><br />
<a rel="attachment wp-att-1018" href="http://www.iamluca.co.uk/lucas-links-top-5-links-week-2/screen-shot-2010-06-09-at-13-51-47/"><img class="aligncenter size-large wp-image-1018" title="Screen shot 2010-06-09 at 13.51.47" src="http://www.iamluca.co.uk/wp-content/uploads/Screen-shot-2010-06-09-at-13.51.47-449x314.png" alt="" width="449" height="314" /></a></p>
<p><a href="http://www.stevenaitchison.co.uk/blog/2010/06/03/the-magic-inside-of-you/">Read the full post here</a></p>
<hr size="1" noshade="noshade" /><strong>4). How Dana White Built a UFC Empire with Social Media<br />
</strong><br />
<em>&#8220;When the media refused to cover the Ultimate Fighting Championship, the league cultivated its own massive following through grassroots social media rapport. Now the UFC is the fastest growing sport in the world, and its firebrand CEO, Dana White, still spends almost every day reaching out to fans on the Internet.&#8221;</em></p>
<p><a rel="attachment wp-att-1029" href="http://www.iamluca.co.uk/lucas-links-top-5-links-week-2/dana_white/"><img class="aligncenter size-large wp-image-1029" title="dana_white" src="http://www.iamluca.co.uk/wp-content/uploads/dana_white-449x336.jpg" alt="" width="449" height="336" /></a></p>
<p><a href="http://mashable.com/2010/06/08/dana-white-ufc-social-media"><br />
Read the full story here</a><br />
<a href="http://mashable.com/2010/06/08/dana-white-ufc-social-media/">Spotted at Mashable</a></p>
<hr size="1" noshade="noshade" /><strong>5). DJ Hero 2 Doubles Up!<br />
</strong><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/TFnx7CRtX7k&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/TFnx7CRtX7k&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://www.theurbangamer.co.uk/?p=47">Spotted at The Urban Gamer</a></p>
<hr size="1" noshade="noshade" />If you found any of the above interesting, please leave a comment or retweet. If you found any of the content disturbing, then please see my <a href="http://www.iamluca.co.uk/contact/privacy/">disclaimer</a> and also retweet.</p>
<p>Many thanks!</p>
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		</item>
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		<title>Luca&#8217;s Links: The Top 5 Links of the Week</title>
		<link>http://www.iamluca.co.uk/lucas-links-top-5-links-week/</link>
		<comments>http://www.iamluca.co.uk/lucas-links-top-5-links-week/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 13:00:51 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Funny]]></category>
		<category><![CDATA[gadget]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Random]]></category>
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		<guid isPermaLink="false">http://www.iamluca.co.uk/?p=982</guid>
		<description><![CDATA[What you are about to read is a compilation of my Top 5 Favorite Links of the past week. Each and every week i will post links from various topics. Whether they are tech, videos, sport, gaming or girls; i guarantee they will entertain&#8230;.. or so i hope. Top Link of the Week 1). Indonesian [...]]]></description>
			<content:encoded><![CDATA[<p>What you are about to read is a compilation of my Top 5 Favorite Links of the past week. Each and every week i will post links from various topics. Whether they are tech, videos, sport, gaming or girls; i guarantee they will entertain&#8230;.. or so i hope.</p>
<hr size="1" noshade="noshade" />
Top Link of the Week</p>
<hr size="1" noshade="noshade" />
1).<a href="http://www.youtube.com/watch?v=x4c_wI6kQyE&amp;feature=player_embedded"><strong> Indonesian baby on 40 cigarettes a day</strong></a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/x4c_wI6kQyE&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/x4c_wI6kQyE&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I could not stop laughing when i saw this. Looks like a mob boss with his leather jacket sitting in his chair giving orders to the peasants. But seriously, cruelty or comedy?</p>
<p style="text-align: center;"><span id="more-982"></span></p>
<hr size="1" noshade="noshade" />
2). <strong><a href="http://vimeo.com/11886557">iPad + Velcro = Love</a></strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=11886557&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=0&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="560" height="315" src="http://vimeo.com/moogaloop.swf?clip_id=11886557&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=0&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/11886557">iPad + Velcro</a> from <a href="http://vimeo.com/user478713">Jesse Rosten</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>The iPad, combined with a little velcro, makes various devices.</p>
<hr size="1" noshade="noshade" />
3). <strong><a href="http://theoatmeal.com/comics/email_address">What your email address says about your computer skills!</p>
<p></a><a href="http://theoatmeal.com/comics/email_address"><img class="aligncenter size-large wp-image-1002" title="Screen shot 2010-06-02 at 13.53.02" src="http://www.iamluca.co.uk/wp-content/uploads/Screen-shot-2010-06-02-at-13.53.02-449x130.png" alt="" width="449" height="130" /></a></p>
<p></strong></p>
<p>Well i own my own domain so apparently i have a good chance of being skilled. Why thank you.</p>
<hr size="1" noshade="noshade" />
4). <strong><a href="http://www.ted.com/talks/john_underkoffler_drive_3d_data_with_a_gesture.html">John Underkoffler points to the future of UI</a></strong></p>
<p style="text-align: center;"><!--copy and paste--><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/JohnUnderkoffler_2010-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JohnUnderkoffler-2010.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=872&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=john_underkoffler_drive_3d_data_with_a_gesture;year=2010;theme=a_taste_of_ted2010;theme=tales_of_invention;theme=presentation_innovation;theme=what_s_next_in_tech;theme=technology_history_and_destiny;theme=new_on_ted_com;event=TED2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/JohnUnderkoffler_2010-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JohnUnderkoffler-2010.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=872&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=john_underkoffler_drive_3d_data_with_a_gesture;year=2010;theme=a_taste_of_ted2010;theme=tales_of_invention;theme=presentation_innovation;theme=what_s_next_in_tech;theme=technology_history_and_destiny;theme=new_on_ted_com;event=TED2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>If you have read my <strong><a href="http://www.iamluca.co.uk/which-websites-do-you-visit-the-most-and-why/">&#8216;Which Websites and Why&#8217;</a></strong> post you will know i am a big fan of <a href="http://www.ted.com/talks/john_underkoffler_drive_3d_data_with_a_gesture.html">TED</a>.<br />
In this video Minority Report science adviser and inventor <a href="http://www.ted.com/speakers/john_underkoffler.html">John Underkoffler</a> states that in five years time we will have the technology that we have only seen in the <a href="http://www.technologyreview.com/blog/editors/25165/">Iron Man</a> films.</p>
<hr size="1" noshade="noshade" />
5). <strong><a href="http://www.rainymood.com/">Rainy Mood</a></strong> Props to @iamsilverfox for the heads up.</p>
<p><a href="http://www.rainymood.com/"><img class="aligncenter size-large wp-image-1006" title="Screen shot 2010-06-02 at 13.55.58" src="http://www.iamluca.co.uk/wp-content/uploads/Screen-shot-2010-06-02-at-13.55.58-448x347.png" alt="" width="448" height="347" /></a></p>
<p>Its a stand alone page with a 30 minute loop of rain sounds.<br />
However, you won&#8217;t need an umbrella.</p>
<hr size="1" noshade="noshade" />
<p>If you found any of the above interesting or funny, please leave a comment or retweet. If you found any of the content disturbing, then please see my <a href="http://www.iamluca.co.uk/contact/privacy/">disclaimer</a> and also retweet. Many thanks</p>
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		<title>10 Things You Need To Stop Tweeting About</title>
		<link>http://www.iamluca.co.uk/10-stop-tweeting/</link>
		<comments>http://www.iamluca.co.uk/10-stop-tweeting/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 00:16:39 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://www.iamluca.co.uk/?p=620</guid>
		<description><![CDATA[10 Things You Need To Stop Tweeting About]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-large wp-image-618" title="header" src="http://www.iamluca.co.uk/wp-content/uploads/header-449x172.png" alt="" width="449" height="172" /> <img class="aligncenter size-large wp-image-619" title="1" src="http://www.iamluca.co.uk/wp-content/uploads/1-449x239.png" alt="" width="449" height="239" /> <span id="more-620"></span> <img class="aligncenter size-full wp-image-622" title="2" src="http://www.iamluca.co.uk/wp-content/uploads/2.png" alt="" width="442" height="280" /><img class="aligncenter size-large wp-image-623" title="3" src="http://www.iamluca.co.uk/wp-content/uploads/3-449x286.png" alt="" width="449" height="286" /><img class="aligncenter size-large wp-image-624" title="4" src="http://www.iamluca.co.uk/wp-content/uploads/4-449x232.png" alt="" width="449" height="232" /><img class="aligncenter size-full wp-image-625" title="5" src="http://www.iamluca.co.uk/wp-content/uploads/5.png" alt="" width="432" height="245" /><img class="aligncenter size-large wp-image-626" title="6" src="http://www.iamluca.co.uk/wp-content/uploads/6-449x275.png" alt="" width="449" height="275" /><img class="aligncenter size-large wp-image-627" title="7" src="http://www.iamluca.co.uk/wp-content/uploads/7-449x303.png" alt="" width="449" height="303" /><img class="aligncenter size-large wp-image-628" title="8" src="http://www.iamluca.co.uk/wp-content/uploads/8-449x217.png" alt="" width="449" height="217" /><img class="aligncenter size-large wp-image-629" title="9" src="http://www.iamluca.co.uk/wp-content/uploads/9-449x272.png" alt="" width="449" height="272" /><img class="aligncenter size-large wp-image-630" title="10" src="http://www.iamluca.co.uk/wp-content/uploads/10-449x260.png" alt="" width="449" height="260" /></p>
<p>Via <a href="http://theoatmeal.com/comics/twitter_stop">The Oatmeal</a></p>
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		<title>Building a Personal Brand Using Social Media</title>
		<link>http://www.iamluca.co.uk/building-a-personal-brand-using-social-media/</link>
		<comments>http://www.iamluca.co.uk/building-a-personal-brand-using-social-media/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 22:36:13 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Brand Development]]></category>
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		<guid isPermaLink="false">http://www.iamluca.co.uk/?p=498</guid>
		<description><![CDATA[With inspiration from Gary Vaynerchuk, I created a post outlining Personal Branding and the opportunities to achieve success at the highest levels using the power of Social Media.]]></description>
			<content:encoded><![CDATA[<p>&#8220;If you for a second, don&#8217;t believe in what you are doing, whether it is your personal brand, or the product you represent, you need to get out now.&#8221; <a href="http://garyvaynerchuk.com/">Gary Vaynerchuk</a></p>
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<p style="text-align: left;">I have been meaning to write a post on Personal Branding for a while now. I spent 40 mins watching<a href="http://www.youtube.com/watch?v=EhqZ0RU95d4"> this video</a> twice and making notes on Gary&#8217;s speech, before deciding that i cannot explain <strong>Personal Branding</strong> with more passion and energy than Gary does.</p>
<p>So below i have taken the 10 most significant parts from the video and constructed them into this post about Personal Branding. <span id="more-498"></span></p>
<p>First and for most, I really want to thank everyone for reading this. I mean, this is outrageously humbling. Every single person who is reading this, since your here, there&#8217;s no doubt in my mind that you’re going to kill it.</p>
<p><font size="+2"><strong>1. Have Patience and Passion</strong></font></p>
<p>Lets starts with passion, there&#8217;s way too many people right now that are doing stuff they hate. There is no reason in 2010 to do rubbish you hate. None. Promise me you won&#8217;t, because you can lose just as much money being happy as hell. </p>
<p>Have patience; success does not happen over night, but it also won&#8217;t happen unless you <a href="http://www.iamluca.co.uk/get-off-the-bench-and-into-the-game/">&#8216;get off the bench and into the game.&#8217;</a></p>
<p><font size="+2"><strong>2. Listen To Your Community</strong></font></p>
<p>Listen to your users absolutely; but caring and understanding your users is a lot more effective. People listen but they don&#8217;t do anything!!! Do something, answer those emails, give a shit about your community, care about your user base&#8230; That&#8217;s what you need to do.</p>
<p>You need to care about everything and it starts with yourself. Look yourself in the mirror and ask yourself,</p>
<p><em>“What do I want to do every day for the rest of my life?” </em>Do that. I promise that you can monetize that.</p>
<p><font size="+2"><strong>3. What&#8217;s Your Legacy?</strong></font></p>
<p>Legacy is greater than currency. <em>Has everybody completely grasped that your grand children are going to watch and see everything you&#8217;ve even done? </em>I think about that every single day. I want my grand kids to be proud of me.</p>
<p><font size="+2"><strong>4. Hustling and Building Business</strong></font></p>
<p><em>Do you know what I hustle about?</em> I hustle about meeting every single person on earth and building a relationship to create another exciting opportunity.</p>
<p>Hustle is the most important word, ever&#8230; and that&#8217;s what you need to do. You need to work hard.<br />
We&#8217;re building business here, this isn&#8217;t about parties and wasting your life away watching relentless episodes of daytime television and Eastenders.</p>
<p>Getting a load of users or Social Media statistics is not a business model. Make some cash along the way!</p>
<p><font size="+2"><strong>5. Believe In What You Do</strong></font></p>
<p>If you’re pumping out good stuff, people will follow. But if for a second, a half a second, that you don&#8217;t believe in what you’re doing; whether it’s your personal brand or the product you represent; you need to get out now. Please!</p>
<p><font size="+2"><strong>6. Understand The Game Is Changing</strong></font></p>
<p><em>We only get to play this game one time. One life.</em></p>
<p>The way everything is changing is unbelievable. Everybody is consuming content everywhere. <em>The people that controlled it; Newspapers, Television and Radio are no longer in control!</em><br />
That is a huge factor that people have not totally wrapped their head around. You need to build brand equity.</p>
<p>It’s about brand equity in yourself, because you never know what could happen.</p>
<p><font size="+2"><strong>7. Networking and Being Transparent</strong></font></p>
<p>I love people, so networking is a huge advantage for me. Get out there and network. <em>People are the people that are going to help you. </em>The only way to succeed now is to be completely transparent&#8230; Completely.</p>
<p>Everything is exposed. Everything you do. So your legacy is your ultimate life. It’s all you&#8217;ve got. And you can build so much on that. <em>When you have brand equity, anything can happen.</em></p>
<p><font size="+2"><strong>8. Using Social Media Tools</strong></font></p>
<p>What&#8217;s very imperative to me right now is using the tools. Too many people are trying to figure out which tools to use. Shall I use <a href="http://twitter.com/iamluca">Twitter</a>, <a href="http://facebook.com/iamluca">Facebook</a>, <a href="http://myspace.com/iamdsp">Myspace</a>, <a href="http://youtube.com/iamlucatv">YouTube</a>, which tools shall i use? </p>
<p>All of them&#8230; <em>Your user base, and the people that care about you; you need to connect with them anyway you can, everywhere you can, as often as you can.</em> That interaction is essential. <a href="http://www.iamluca.co.uk/communication-and-the-importance-of-meetings/">Communication is essential!</a></p>
<p><font size="+2"><strong>9. What We Do Is Real</strong></font></p>
<p>Look at Reality TV, that&#8217;s about as real as shit! That stuff is not real. But we still like it because it’s somewhat real. This other stuff is very real. The place where we play is very real. And it is a massive, massive opportunity.</p>
<p>I hope people wrap there head around that, because we are going through a gold rush of branding. In the old days to become a brand you needed a lot of mainstream media attention. <em>But now, if you get talked about enough in social media; blogs, networks, videos, you can get there.</em></p>
<p>You can build your brand. Your companies brand.</p>
<p>But it all starts with that first moment when you look in the mirror and you ask yourself, <em>what do I want to do?</em></p>
<p><font size="+2"><strong>10. Time To Take Action</strong></font></p>
<p>If you want this, if you’re miserable, if you don&#8217;t like it or you want to do something else and you have a passion somewhere else. Work nine to five. Spend a couple hours with your friends and family and then spend seven to two in the morning putting your game into action!<br />
<a href="http://www.iamluca.co.uk/who-says-i-have-to-work-to-your-schedule/">Who says you have to work to someone else&#8217;s schedule anyway?</a></p>
<p>But that&#8217;s it. It’s not going to happen any other way. You’re not going to make stickers and stand on the street selling your ideas, cos really nobody cares about you until you make yourself heard. <a href="http://www.iamluca.co.uk/get-off-the-bench-and-into-the-game/">Get off the bench and into the game!!!<br />
</a></p>
<p><strong>&#8220;We only get to play this game one time&#8230; one life.&#8221;</strong></p>
<p><a href="http://garyvaynerchuk.com/">Check out more from the legend that is Gary Vaynerchuk here</a></p>
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