I don't have a view on the actual campaign Greenpeace are staging here against Nestle. I am merely posting this due to the Viral Pickup and the drop in share prices as a possible cause of this video:
Have a break? from Greenpeace UK on Vimeo.
"If you for a second, don't believe in what you are doing, whether it is your personal brand, or the product you represent, you need to get out now." Gary Vaynerchuk
I have been meaning to write a post on Personal Branding for a while now. I spent 40 mins watching this video twice and making notes on Gary's speech, ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.