With every conference, meeting, seminar and expensive dinner I attend there is a discussion about the future of digital and of social media.
To try and get an idea of where the space is heading it's important to take a step away from the details, the platforms, the tools and all the blogs/sites we are reading to inform us ...
Dear Twitter,
This week you turned five years old. Marketing scams, iPad & baked bean bots and Beliebers army aside, you have become the single most useful and important tool in my life. I'm not referring to you keeping me in the loop within my industry, but the human connection and the opportunity this has afforded me from being a loyal ...
Whether you are devising a business plan for a start-up, creating a campaign strategy for an engagement tool or simply writing a blog post; you have to always consider the basic values of what you are doing and why you are doing it.
So often, we disregard the basics because we think they are the obvious. We think that it's common ...
Mashable; 'The Social Media Guide', the monstrous mash-up blog that opened up the world of Social Media at the helm of Scottish born Pete Cashmore. The site quickly became the leading new media website in the world due to it being the most comprehensive and active Social Media News site of recent years.
As it has expanded in size, recruiting more ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.