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	<title>Luca Massaro &#187; Plan</title>
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	<link>http://www.iamluca.co.uk</link>
	<description>Digital Marketing Professional based in London, UK</description>
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		<title>Striving To Achieve: The Layer Cake</title>
		<link>http://www.iamluca.co.uk/striving-achieve-layer-cake/</link>
		<comments>http://www.iamluca.co.uk/striving-achieve-layer-cake/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 12:37:23 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Fundamentals]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[10 Rules]]></category>
		<category><![CDATA[Achieve]]></category>
		<category><![CDATA[Achievement]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cake]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Films]]></category>
		<category><![CDATA[Layer]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Plan]]></category>
		<category><![CDATA[Strive]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.iamluca.co.uk/?p=246</guid>
		<description><![CDATA[Using one of my favourite films, The Layer Cake as a reference; this post outlines a step by step of fundamentals to achieving your goals.]]></description>
			<content:encoded><![CDATA[<p><em>&#8220;You&#8217;re born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you&#8217;re up in the rarefied atmosphere and you&#8217;ve forgotten what shit even looks like. Welcome to the layer cake son.&#8221;</em></p>
<p><img class="aligncenter size-large wp-image-583" title="Layer Cake" src="http://www.iamluca.co.uk/wp-content/uploads/layer_cake_2005_reference-449x329.jpg" alt="" width="449" height="329" /></p>
<p>I have thought about the quote above for years and have repeated it many times when speaking in discussions about power, respect and success.</p>
<p>This got me thinking about what it is that we actually strive for&#8230;</p>
<p>Here is my analogy of <a href="http://www.iamluca.co.uk/striving-achieve-layer-cake/">Striving To Achieve in reference to The Layer Cake</a>.</p>
<p><strong><font size="+2">Why Am I Doing This?</font></strong></p>
<p><em>&#8220;The art of good business is being a good middleman.&#8221;<br />
</em><br />
On my<a href="http://www.iamluca.co.uk/about/"> About Page</a> it says<em>&#8220;I have come to realize that my desire to achieve is linked hand in hand with wanting to help others achieve.&#8221;</em> That may sound pathetic and cheesy, but <a href="http://www.iamluca.co.uk/10-reasons-why-musicians-must-use-twitter/">my last blog post</a> had over 30 Twitter retweets, meaning it helped some of you enough or was a good enough of a read for you to share with your friends.</p>
<p><strong>Anthony Robbins</strong> states <a href="http://www.youtube.com/watch?v=Cpc-t-Uwv1I">in this video </a>that there are six human needs to help us to find self-fulfilment on our journey:</p>
<ul>
<li>We need Certainty</li>
<li>We need Uncertainty</li>
<li>We need Significance</li>
<li>We need to feel Connection &amp; Love</li>
<li>We need to Grow</li>
<li>We need to Contribute Beyond Ourselves</li>
</ul>
<p><strong><font size="+2">Am I Getting Anywhere?</font></strong></p>
<p><em>&#8220;I mean, it&#8217;s like selling anything: washing machines, handmade shoes, blow jobs. As long as you don&#8217;t take the piss, people will always come back for more.&#8221;</em></p>
<p>The feedback i have begun to receive from writing, has given me the motivation to continue to share the knowledge i have collated in the industry with the hope that it will help you on your journey. This is in fact my chance to <strong>&#8216;Contribute Beyond Myself&#8217;</strong>&#8230; and it is this that gives me the reason to continue trying to help others.</p>
<p>Bear in mind, i am no way an <a href="http://www.iamluca.co.uk/whats-a-social-media-guru/">expert or a specialist</a> (although thanks to those who have said i am lately).<br />
I created this with an understanding that i wanted to lay the basic foundations so that:</p>
<ul>
<li>I understand myself the journey i am taking.</li>
<li>I can share my knowledge with those that may find it useful&#8230; Sharing is caring and all that.</li>
<li>I am creating a personal archive to look back on.</li>
<li>I am striving for personal success.</li>
</ul>
<p><strong><font size="+2">Am I Heading In The Right Direction?</font></strong></p>
<p><em>&#8220;Everyone wants to walk through a door marked &#8220;private.&#8221; Therefore, have a good reason to be affluent.&#8221;<br />
</em></p>
<p>Take a moment to think for a second about your plan. Have you laid your foundations or are you just going all guns blazing with no armour? Seriously&#8230; think about it.</p>
<p><strong><font size="+2">Am I Willing To Do Anything To Reach My Goal?</font></strong></p>
<p><em>&#8221; If you have to kill a person, never ever tell a living soul.&#8221;</em></p>
<p>The ladder to achievement is always based on taking a hefty amount of shit.<br />
Remember<strong> Andy Dufresne</strong> swam through a tunnel of shit to come out clean on the other side. Confused who he is? Shame on you&#8230; <a href="http://www.youtube.com/watch?v=F5A-mcvAU0g&amp;feature=related">Click here!</a></p>
<p><strong><font size="+2">Am I Becoming Someone I Don&#8217;t Wanna Be?</font></strong></p>
<p><em>&#8220;You know why people like you can&#8217;t leave this business? Because you make too much money for people like me.&#8221;<br />
</em><br />
Some of you don&#8217;t mind taking shit all day (Pause), not like it&#8217;s a bad thing, as contentment is your own level of self-fulfilment. Others will take no shit and will spend their lives either hustling, bumming around or pretending to themselves that they are a success.<br />
<em>Well, whose gonna tell you differently eh?</em></p>
<p><strong><font size="+2">Playing Your Part In The System</font></strong></p>
<p><em>&#8220;It is vital that we work to a few golden rules. Always work in a small team. Keep a very low profile. Only deal with people who come recommended.&#8221;</em></p>
<p><em>So where do we find common ground for those that are on their way up trying to reach the next level?</em></p>
<p>I&#8217;ll give you my example. I work full time; i understand that for me to touch the sky, i have to be able to afford to fly. Money doesn&#8217;t grow on trees remember&#8230;</p>
<p>I answer to a series of people who can rain a storm of shit on me if they want, and regardless of how many people i know in the industry, how many followers i have on<a href="http://twitter.com/iamluca"> Twitter</a> or how many <a href="http://www.iamluca.co.uk/my-portfolio/">projects i work on</a>; i do need to be employed.</p>
<p>I know that success is a slow climb and by playing my part in the chain of command i am able to slowly piece together my journey to the top of the ladder.</p>
<p><strong><font size="+2">Actions Speak Louder Than Words</font></strong></p>
<p><em>&#8220;But as some roman general once said: If you seek peace, plan for war.&#8221;</em></em></p>
<p><span style="font-style: normal;">If you have an idea of what it is you want to become, make sure you have a plan of how you are going to reach it.</span></p>
<p><span style="font-style: normal;">Make today become the first day of the rest of your life&#8230;</p>
<p><strong><font size="+2">Be Proud of Yourself</font></strong></p>
<p><em>&#8220;I&#8217;ve checked you out, son. You&#8217;re a smart lad. But you keep very, very bad company.&#8221;</em></p>
<p><span style="font-style: normal;">There is no shame in working to raise collateral, it is down to you how you manage your finances and your time so that you can progress.<br />
It is the weak that get locked in to an establishment so long that their dreams become non-existant and they become part of the office furniture.</span></p>
<p><strong><font size="+2">Have a Plan&#8230; and Stick To It</font></strong></p>
<p><span style="font-style: normal;">Everyone knows those graduates that spend years at University pushing for that top end degree, then when they graduate they can&#8217;t find work.<br />
They finally manage to get a job in an industry irrelevant to their field and BAM&#8230; five years passes and what&#8217;s happend?</span></p>
<p><span style="font-style: normal;">They have become a Customer Services Supervisor!</span></p>
<p><span style="font-style: normal;">WAHEY&#8230;&#8230;&#8230;. SCORE! Enjoy paying that student loan back!</span></p>
<p><span style="font-style: normal;">If you stick to a basic plan and are passionate about your dream, you will never get complacent with a dead end job as you will always know what you are capable of.</span></p>
<p></span> <strong><span style="font-style: normal;"> Note down where you see yourself in 3 months, 6 months, 12 months and 24 months.</span></strong><span style="font-style: normal;"><br />
Then break that down even further&#8230;</span></p>
<ul>
<li><span style="font-style: normal;">How are you going to get to your 3 month goal?</span></li>
<li><span style="font-style: normal;">Who do you need to contact?</span></li>
<li><span style="font-style: normal;">What do you need to set things up?</span></li>
<li><span style="font-style: normal;">Do you need to raise any finances?</span></li>
</ul>
<blockquote><p>Well I&#8217;m honored. But for me this is all over. I&#8217;m getting out. What was true then is true now. Have a plan. Stick to it. So I&#8217;m sure you must have lots to discuss&#8230; but I have no business being here. I&#8217;ve got someone to meet. Adios, amigos.</p></blockquote>
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