Intro
Little over a year after I wrote Chapter Two, I find myself at the end of another story about to embark on a new journey.
This time it's quite a big transition I am facing and I will be heading on a whole new adventure.
A Dream
Remind yourself. Nobody built like you, you design yourself.
Not so long ago I was an enthusiastic ...
Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
Damn it's good to finally have my server sorted and the site running smooth again. Felt paralysed lately, not being able to post at all. But fingers crossed; it's all working now.
Anyway, enough jibba jabba, cut ...
Family? Friends? Employers? Politicians? I could go on. From the way my Twitter followers act it appears the only thing they rely on is Eastenders being on the TV four times per week... and when it isn't... you better find a World War bunker.
The topic of relying on people is a general discussion and it amazes me how the consensus ...
It's not rocket science that Twitter was hugely influential to the success of Tinie Tempah's Pass Out heading to the top of the UK Singles Chart for two weeks in March 2010.
But why is Twitter so important to the marketing campaign of an artist?
Are the artists that are not utilising Twitter to it's full capacity missing out?
Are they jeopardizing their ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.