Industry Spotlight: Mazher Abidi
Industry Spotlight: Mazher Abidi
Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries. Howdy peeps and welcome to another Industry Spotlight with me, your host, Luca. For the next 10 minutes I will allow you a sneak peak into the mind of another individual striving for success and the ...

Are people becoming brands?
Are people becoming brands?
With every conference, meeting, seminar and expensive dinner I attend there is a discussion about the future of digital and of social media. To try and get an idea of where the space is heading it's important to take a step away from the details, the platforms, the tools and all the blogs/sites we are reading to inform us ...

Evolution Not Revolution
Evolution Not Revolution
Adapting to change 2010 was a year I started with mixed emotions having adapting to life as a Music graduate back in London after four years away at University. Armed with nothing but enthusiasm and a wrath of ideas, I knew that 2010 was going to be a year where I would make an impact one way or another. January I created ...

Fundamentals of Social Media? Erm…
Fundamentals of Social Media? Erm…
Whether you are devising a business plan for a start-up, creating a campaign strategy for an engagement tool or simply writing a blog post; you have to always consider the basic values of what you are doing and why you are doing it. So often, we disregard the basics because we think they are the obvious. We think that it's common ...