Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
In this week's Industry Spotlight I go International. That's right chaps, the word is out and Mr. Luca is in public demand.
On the day that twitter turns five years old, it's only fitting that this ...
Industry Spotlight is the name of a new series of weekly interviews dedicated to highlighting the behind the scenes players in the entertainment industries.
At the bottom of every Industry Spotlight interview, I leave a note stating that if anyone wants to recommend an individual to be interviewed then to get in touch. On that note, this spotlight has been recommended ...
Yesterday i decided to get back into the blog game, i was actually sitting in the steam room at the leisure center when i began to brainstorm. I hadn't written a decent post in a while and where the majority of my readers type the iamluca url and expect to watch a new music video or free download, i hate ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.