Mashable; 'The Social Media Guide', the monstrous mash-up blog that opened up the world of Social Media at the helm of Scottish born Pete Cashmore. The site quickly became the leading new media website in the world due to it being the most comprehensive and active Social Media News site of recent years.
As it has expanded in size, recruiting more ...
I was having a conversation recently with a friend about his business model. We were throwing ideas back and forth and then he asked about interaction and engagement with his market. (The most famous words in a Social Media Guru's dictionary).


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.