A question that goes over my head while i sit and examine my life and my career journey; where i am, how i got here and where the hell am i heading.
It seems to be the sauna at my health club where the thinking process occurs; this time when a random chap begins talking (like hello, this isn't the place ...
Currently in a state of no motivation, recovering from flu and illness and a severe writers block, questioning the life of this site and if writing on Social Media and Digital Technology is even worth it.
The content is everywhere, and to be honest im bored of reading and writing about how we can use Social Media to improve our business ...
Whether you are devising a business plan for a start-up, creating a campaign strategy for an engagement tool or simply writing a blog post; you have to always consider the basic values of what you are doing and why you are doing it.
So often, we disregard the basics because we think they are the obvious. We think that it's common ...
Family? Friends? Employers? Politicians? I could go on. From the way my Twitter followers act it appears the only thing they rely on is Eastenders being on the TV four times per week... and when it isn't... you better find a World War bunker.
The topic of relying on people is a general discussion and it amazes me how the consensus ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.