Adapting to change
2010 was a year I started with mixed emotions having adapting to life as a Music graduate back in London after four years away at University. Armed with nothing but enthusiasm and a wrath of ideas, I knew that 2010 was going to be a year where I would make an impact one way or another.
January I created ...
"You're born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you're up in the rarefied atmosphere and you've forgotten what shit even looks like. Welcome to the layer cake son."
I have thought about the quote above for years and have repeated it many ...
It's not rocket science that Twitter was hugely influential to the success of Tinie Tempah's Pass Out heading to the top of the UK Singles Chart for two weeks in March 2010.
But why is Twitter so important to the marketing campaign of an artist?
Are the artists that are not utilising Twitter to it's full capacity missing out?
Are they jeopardizing their ...
This is a very nice blog right? I think so, but i'd be lying if i said it made any money.
While i love working on some exciting projects, freelancing and helping out others with advice and support so that they can connect the dots to achieve their dreams; i am searching for an opportunity that can provide a steady income ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.