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Posts Tagged ‘entertainment’

Striving To Achieve: The Layer Cake

“You’re born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you’re up in the rarefied atmosphere and you’ve forgotten what shit even looks like. Welcome to the layer cake son.”

layer cake 2005 reference 449x329 Striving To Achieve: The Layer Cake

I have thought about the quote above for years and have repeated it many times when speaking in discussions about power, respect and success.

This got me thinking about what it is that we actually strive for…

Here is my analogy of Striving To Achieve in reference to The Layer Cake.

Continue reading “Striving To Achieve: The Layer Cake” »

10 Reasons Why Musicians Must Use Twitter

It’s not rocket science that Twitter was hugely influential to the success of Tinie Tempah’s Pass Out heading to the top of the UK Singles Chart for two weeks in March 2010.

Twitter 12 449x449 10 Reasons Why Musicians Must Use Twitter

But why is Twitter so important to the marketing campaign of an artist?

Are the artists that are not utilising Twitter to it’s full capacity missing out?

Are they jeopardizing their career also?


I read a blog post recently written by DJ Semtex. He touched on some key points that Musicians and Artists should follow if they are serious about a career in this industry and the post picked up some interesting comments from both sides of the spectrum.

I then decided to investigate into 10 Reasons Why Musicians and Artists Must use Twitter.

Continue reading “10 Reasons Why Musicians Must Use Twitter” »

The Endless Job Search – Help Luca!

Help Luca 449x346 The Endless Job Search   Help Luca!

This is a very nice blog right? I think so, but i’d be lying if i said it made any money.

While i love working on some exciting projects, freelancing and helping out others with advice and support so that they can connect the dots to achieve their dreams; i am searching for an opportunity that can provide a steady income and put me on that path for a prosperous career.

To date i have signed up to 15+ recruitment sites/agencies, sent out over 50 applications, with specifically designed covering letters and CV’s… but, i have had no success as yet.

So here is the question… Do you know anyone that can help me find a job?
Continue reading “The Endless Job Search – Help Luca!” »

Industry Fakes and Industry Snakes


bullshit 449x449 Industry Fakes and Industry Snakes

So what do you do then? Is the general question you ask someone after being introduced to a friendly face. Well that’s how they appear until they unleash their rehearsed lines from their invisible sack of bullsh*t that they carry with them. You know who im talking about; the relentless amount of fakers, takers, liars and snakes that continue to bombard us with their name drops of imaginary clients, fictional past projects and future ideas in their quest to jump on a bandwagon or poach on our vision to achieve the dream. Continue reading “Industry Fakes and Industry Snakes” »

ABOUT LUCA
Luca

Luca Massaro is a Digital Analyst for Chelsea Football Club.

An Analytics Specialist and Digital Strategist who is best recognised for devising Online Marketing campaigns with brands such as Universal, Warner, Gumtree, MTV, Channel 4, Orange and Sony Ericsson.


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