Fundamentals of Social Media? Erm…
Fundamentals of Social Media? Erm…
Whether you are devising a business plan for a start-up, creating a campaign strategy for an engagement tool or simply writing a blog post; you have to always consider the basic values of what you are doing and why you are doing it. So often, we disregard the basics because we think they are the obvious. We think that it's common ...

Are Mashable Spreading Themselves Thin?
Are Mashable Spreading Themselves Thin?
Mashable; 'The Social Media Guide', the monstrous mash-up blog that opened up the world of Social Media at the helm of Scottish born Pete Cashmore. The site quickly became the leading new media website in the world due to it being the most comprehensive and active Social Media News site of recent years. As it has expanded in size, recruiting more ...

Engagement and Interaction = Blah Blah Blah
Engagement and Interaction = Blah Blah Blah
I was having a conversation recently with a friend about his business model. We were throwing ideas back and forth and then he asked about interaction and engagement with his market. (The most famous words in a Social Media Guru's dictionary).