It's not rocket science that Twitter was hugely influential to the success of Tinie Tempah's Pass Out heading to the top of the UK Singles Chart for two weeks in March 2010.
But why is Twitter so important to the marketing campaign of an artist?
Are the artists that are not utilising Twitter to it's full capacity missing out?
Are they jeopardizing their ...
Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.