Intro
Little over a year after I wrote Chapter Two, I find myself at the end of another story about to embark on a new journey.
This time it's quite a big transition I am facing and I will be heading on a whole new adventure.
A Dream
Remind yourself. Nobody built like you, you design yourself.
Not so long ago I was an enthusiastic ...
Following on from a post I recently wrote about people becoming brands, I was thinking about how much time we now spend on our smartphones and particularly, on downloading the latest apps.
Now, let me get all John Lennon on you for a minute.
Imagine a world where everything is mobile, where information changes hands freely by the touch of a device, ...
With every conference, meeting, seminar and expensive dinner I attend there is a discussion about the future of digital and of social media.
To try and get an idea of where the space is heading it's important to take a step away from the details, the platforms, the tools and all the blogs/sites we are reading to inform us ...
Industry Spotlight is the name of a series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
After a relaxing Easter weekend, it's back to business. Hands up those of you who ate your weight in chocolate eggs? ... ME ME ME! It's fine, I found that chocolate does actually have some nutritional value.
On ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.