Whether you are devising a business plan for a start-up, creating a campaign strategy for an engagement tool or simply writing a blog post; you have to always consider the basic values of what you are doing and why you are doing it.
So often, we disregard the basics because we think they are the obvious. We think that it's common ...
It's not rocket science that Twitter was hugely influential to the success of Tinie Tempah's Pass Out heading to the top of the UK Singles Chart for two weeks in March 2010.
But why is Twitter so important to the marketing campaign of an artist?
Are the artists that are not utilising Twitter to it's full capacity missing out?
Are they jeopardizing their ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.