Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
In this week's Industry Spotlight I go International. That's right chaps, the word is out and Mr. Luca is in public demand.
On the day that twitter turns five years old, it's only fitting that this ...
I was having a conversation recently with a friend about his business model. We were throwing ideas back and forth and then he asked about interaction and engagement with his market. (The most famous words in a Social Media Guru's dictionary).
The history of communication dates back to the earliest signs of life. Every day we communicate with one another through various means. Our increasing knowledge of technology has forced how we communicate to evolve.
Evolution of Communication from Sophia Hadjikyriacou on Vimeo.
With new methods fast approaching, the question is what’s next?
Props go to @iAmSilverFox for the heads up!
"You're born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you're up in the rarefied atmosphere and you've forgotten what shit even looks like. Welcome to the layer cake son."
I have thought about the quote above for years and have repeated it many ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.