One of the first posts i wrote for this blog entitled Just Another Chapter In My Story explained how a series of events had occurred in my life. I ended that post writing this analogy:

Every challenge is like a chapter in a story; the story of your life. While the chapter will eventually come to an end, it does so to let another chapter begin. The next challenge will not be the final chapter in your life, and as your story goes on, each chapter will make it easier to understand what this story is about. As you progress, the book will become clear and you can conquer the rest of the story with ease.

Around six months have passed and im up at the next set of crossroads again.

Back then i had no idea what this blog would turn out to be, what would be my focus, or if anyone would care enough to read it. As i said then, it was about getting off the bench and into the game.

The last six months have been amazing though, and some of the articles i have written have gotten some fantastic feedback. From this i have given talks on Personal Branding, become a mentor to some great friends, done an array of freelance Digital work and worked with and alongside some really cool people and brands.

I have written on various topics; Personal Development, Branding, Success, Digital Marketing, Social Media, the list goes on. With the idea in mind, that i know what im talking about; im no expert, but the information is out there, so i have researched, studied and have shared.

In my game plan, I always had two methods to act as direction to finding success:

1). Create or be part of an idea, product or project that i was heavily involved in or managing. Be recognised by an industry for bringing about success and build a career upon that.

2). Build up a credible level of experience from freelancing so that i could apply to work with a large corporate company and build a career from within that company.

You can view what projects i am/have been involved in from the Projects & Clients page.

I mean ive watched and read enough Personal Branding videos and posts to know what i needed to do to put myself in the best possible position for employment… then it would only be a matter of time before either one of my projects took off or i would get hired by a big company.

So as of 28th June 2010 i am officially the Digital Marketing Analyst for Chelsea Football Club.

The big corporate brand that i have been searching for has arrived, and hopefully with this, i will be able to learn, grow and expand my skills and knowledge in the field.

The most important thing to me in my career is to make sure i am continually progressing, and with this in mind, i feel that the past six months that i have been archiving my footsteps in this industry, have lead to this crossroad where i open my next chapter.

From here on, i will try to keep this site as updated as possible with my movements and developments in the digital sector.

I want to thank you all for supporting and being part of my journey. To all of you that read, comment and retweet my posts i am forever grateful to you for sharing and believing in what i write.

See you on the other side…Similar Posts:

• The Endless Job Search – Help Luca!
• Just Another Chapter In My Story…
• Industry Fakes and Industry Snakes

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Challenge: Pick up to 10 of your favorite things about your community and create an ad page on the Community section. Simple enough!

The task is to get as many comments and views as possible to this thread.

“Gumtree are passionate about communities and bringing people together.”

Being that the London Southbank is built up on creativity I decided to be a little bit more innovative with the challenge and rather than pick a selection of my favorite things, I took my new moleskin notepad, a sketchbook and my new digital camera (courtesy of Gumtree People) down to the Southbank and chose a selection of things that inspire me from the Southbank area.

So, my lovely readers, i need you guys to help me out a little:

- Head over to My Southbank
- Leave a nice little comment
- Retweet the My Southbank to your network.
- Let me know when you have done so and i will add you to my personal reward list!

**Alternatively if that is all too long, just leave a comment on this post!!**

Here is the full article for My Southbank:

The Elephants are everywhere, they look spectacular and really makes you think about the passion, creativity and effort that went into sculpting these and also what a world without Elephants would be like.

Check out some of the photos I took below and the sketch I drew of an Elephant called Maureen by Mackenzie Thorpe.

Note: The angle was different to the picture and i haven’t drawn since i left school seven years ago, so stop laughing. Thanks

81 Gower Street
London
WC1E 6HJ
+44 (0) 20 7580 3184

http://www.elephantparadelondon.org/

With galleries from the likes of Picasso and Dali and sculptures from Henry Moore it’s just a great place to observe brilliance and be inspired to create.

Even if you are not interested in art, it’s a spectacular building in a creative haven on the heart of the riverbank in South London, hence the reason why 25 million people visit every year!

53 Bankside
London SE1 9TG
+44 (0) 20 7887 8752
www.tate.org.uk

But every year The Times BFI Festival in autumn is Europe’s largest public film event and shows the best in contemporary cinema from around the world at venues across London.

Want another reason to be interested in the BFI? Check out The BFI IMAX on London’s South Bank, it has the largest cinema screen in the UK and now has a huge 3D screen also!

Belvedere Road
South Bank
Waterloo
London SE1 8XT
Box Office: +44 (0) 20 7928 3232

http://www.bfi.org.uk/

Situated on the Southbank, the Bridge links from The Tate Modern to St. Paul’s Cathedral across the River Thames. I remember walking across it when it first opened and it was nicknamed the ‘Wobbly Bridge’ and even though it doesn’t wobble anymore, every time I walk across it I think it’s moving.

http://en.wikipedia.org/wiki/Millennium_Bridge_(London)

It can’t be knocked that the view from any part of London’s prestigious Southbank is pretty darn epic. Whether you are staring at Parliament from the Waterloo end or the East London skyline from Blackfriars, the Southbank is without doubt my favorite part of London.

Tip: Take a walk along here on a clear night and witness London in a way that makes it without doubt the city to live in.

http://www.southbanklondon.com/

Remember, i need your help to win this, so if you are also a fan of Southbank, please head over to this thread i set up, leave a brief comment and retweet the linky!

Thanks for reading chaps!Similar Posts:

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My introduction article entitled ‘Who’s Smiling Now’ identifies the emergence of a new Hip Hop artist named Smiler who i also have the pleasure of working closely with.

Each week i’ll be posting new articles to Mistajam’s Blog and you can stay updated by following myself @iamluca or @Mistajam on Twitter.

Read the full article – ‘Whose Smiling Now?’ on Mistajam.com

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• Smiler – ENZA (Behind The Scenes – Hosted By Eddie Kadi)
• Luca’s Links: The Top 5 Links of the Week
• Guest Blogging: Geek For Gumtree

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I was given pretty much a blank canvas for a topic, but had to relate it to Gumtree of course.
So being the uber geek that i am, you can pretty much guess what i wrote about.

Here is a short excerpt:

“Luca Massaro, a tech blogger and digital marketing consultant from London, tells us how he posted a Wanted ad on Gumtree to find some of his prized possessions at a bargain price.“

You can read the full article here – Geek For Gumtree.

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• Guest Blogging: Who’s Smiling Now?
• The Endless Job Search – Help Luca!
• The Virtual Revolution – And What is Homo Interneticus?

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Via The OatmealSimilar Posts:

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On the 24th March 2009 i had the idea to create a blog. My words at the time in my first post were “I created this blog with an idea of what i was going to chat about, but more of a decision to just get on it and get busy with it. Blogs are happening and people are reading them… which means there are people that wanna know more about something and for me that’s an opportunity in itself.” Intuitive right? That’s what i thought…

That was as Andrew Davis says, “Getting off the bench and into the Game.” For the first few weeks i was blogging about anything and everything, but in time i realized the gap i saw was that no-one on the South Coast (where i was living at the time) was blogging at all. More to point, no-one was talking about the entertainment scene, and it got me questioning.. If no-one is talking about it, then how can anyone outside of those towns know about it? That’s where i guess i wanted to start.

From that point i was blogging all things Urban Entertainment, as that’s the area of the industry i was involved with. Events, Clubs, Music, Artists, DJ’s etc, if it was hot, it was here. After about a month of great posts and intense text, i came to understand something; the reason why no-one was talking about South Coast Entertainment, is because the majority of it isn’t worth talking about. It’s a sad story but there are too few people trying to make an impact in an area that no major player in the industry cares about. Lets face it, if your in entertainment you have to be in London.

So i changed up my blog up and began creating my own perspective on Urban Entertainment as a whole. Videos, Reviews, Interviews and random posts, i was getting some serious traffic and a lot of comments. It was a good time to be a blogger. I made a lot of connections, and using my Twitter as my feed generator i was getting myself out there.

Towards the end of 2009 i had yet another epiphany. Realizing this time that too many people were blogging Urban Music and all things Entertainment. The market is saturated, so why fight for a position on a ladder that is gonna take years to climb?

I have come to understand one thing about blogging that actually matters. Regardless of what you a posting, if it gets you “off the bench and into the game” then it’s a good thing. Since the last day that i made a blog post i have thought of ways to change my blog to sync in with my current ideas and lifestyle. But the more i think, the more im not blogging and actually doing anything at all. So while i think about the next set of changes for this blog, im gonna just blog my day to day activities.

I expect your one of those people that has an idea or a selection of ideas and are trying to perfect one of them before you unleash your masterpiece right? Well, that will probably end with you saying to someone, “yeah im doing a few projects and working on something, but its not ready yet” or something along those lines.
Now its 2010 and the call to action is now. Heard the expression, “there’s no time like the present?” Exactly. It’s time for you to get off the bench and into the game.

PS: Here’s a freebie. If you are involved in the music industry, you should read this! I won’t tell you too much now, just click the link!

It’s good to be back!

Luca xSimilar Posts:

• The Next Chapter: Joining Chelsea Football Club
• The Endless Job Search – Help Luca!
• 21 Days To Create A Habit – My Challenge

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