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	<title>Luca Massaro &#187; BBC</title>
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	<link>http://www.iamluca.co.uk</link>
	<description>Digital Marketing Professional based in London, UK</description>
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		<title>Sport &amp; Social Media Event 2011 [Full Video]</title>
		<link>http://www.iamluca.co.uk/sport-and-social-media-event-video/</link>
		<comments>http://www.iamluca.co.uk/sport-and-social-media-event-video/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 22:23:16 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Arsenal FC]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Chelsea FC]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Social Media Week]]></category>
		<category><![CDATA[Sport and Social]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.iamluca.co.uk/?p=2509</guid>
		<description><![CDATA[As part of Social Media Week 2011, I presented for Chelsea Football Club to explain our Social Media strategy.]]></description>
			<content:encoded><![CDATA[<p>On Wednesday 9th February 2011, I took part in the <a href="http://www.iamluca.co.uk/come-support-me-sport-and-social-media-smwldn/">Sport and Social Media event</a> as part of <a href="http://socialmediaweek.org/london/">Social Media Week London.</a></p>
<p>The event featured speakers from the BBC, Rugby Football Union and a London derby presentation battle between Arsenal Football Club and Chelsea Football Club.</p>
<p>After the presentations there was an excellent panel session for the BBC Olympics with Lewis Wiltshire (@lewiswiltshire), Karen Pickering MBE (@karen_pickering), Jeanette Kwakye (@jnettekwakye) and Jake Humphrey (@jakehumphreyf1) which was hosted by the BBC Director of London 2012 Roger Mosey.</p>
<p>I presented alongside my colleague Laura Higginson on behalf of Chelsea FC. Skip to 37mins to see our presentation:</p>
<p style="text-align: center;">
<p><iframe width="560" height="340" src="http://cdn.livestream.com/embed/smw_london?layout=4&#038;clip=pla_7d86ca14-1d18-43ca-b330-caf93254decb&#038;color=0x8cb6e5&#038;autoPlay=true&#038;mute=false&#038;iconColorOver=0x5484ba&#038;iconColor=0x386496&#038;allowchat=true" id="iframeplayer" style="border:0;outline:0" frameborder="0" scrolling="no"></iframe></p>
<p><em><font size="+2">So, what did you think?</font><br />
</em><br />
I would love to hear any feedback on the presentation and the event, as public speaking is something I am keen to develop.</p>
<p>Thanks to <a href="http://twitter.com/sophiebr">Sophie Brendel</a> (BBC’s Head of Digital Engagement), <a href="http://twitter.com/mazi">Maz Nadjm</a> (Ogilvy’s Head of Social Media) and <a href="http://twitter.com/#!/danielmclaren">Dan McLaren</a> (Adidas Social Media Lead at Carat) for giving me the opportunity.</p>
<p>Sidenote: Yes I know I need a hair cut.</p>
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		<title>The Virtual Revolution &#8211; And What is Homo Interneticus?</title>
		<link>http://www.iamluca.co.uk/the-virtual-revolution-and-what-is-homo-interneticus/</link>
		<comments>http://www.iamluca.co.uk/the-virtual-revolution-and-what-is-homo-interneticus/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 23:51:51 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Homo Interneticus]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Virtual Revolution]]></category>

		<guid isPermaLink="false">http://www.iamluca.co.uk/?p=234</guid>
		<description><![CDATA[Joined by Facebook founder Mark Zuckerberg, Bill Gates, Al Gore and the neuroscientist Susan Greenfield, Aleks examines the popularity of social networks such as Facebook and asks how they are changing our relationships.]]></description>
			<content:encoded><![CDATA[<p>Although i hadn&#8217;t caught a glimpse of the prior three episodes of The Virtual Revolution, i managed to catch this episode. Entitled <strong>&#8216;Homo Interneticus?&#8217;</strong> (which doesn&#8217;t appear to have a definition) although<strong> Michael H. Goldhaber</strong> wrote is the term for <em>&#8220;a wonderful summation of the new mentality of internet usage.&#8221;<br />
</em></p>
<p>While we ponder over the term, for a quick chuckle <a href="http://homointerneticus.blogspot.com/2009/04/twitchhiker-using-online-attention-to.html">click this link</a> to view a blogger on the subject and what i can only describe as a Doc Brown (from Back To The Future) lookalike.</p>
<p>Here is a trailer to the episode courtesy of the presenter<a href="http://alekskrotoski.com/post/virtual-revolution-homo-interneticus"> Aleks Krotoski </a>and the <a href="http://www.bbc.co.uk/programmes/b00r3qhg">BBC.</a></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="448" height="364" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="FlashVars" value="playlist=http%3A%2F%2Fwww%2Ebbc%2Eco%2Euk%2Fvirtualrevolution%2Fmedia%2Femp%2Fplaylists%2Fweb%5Fmap%2Exml&amp;config_settings_skin=silver&amp;config_settings_showFooter=true&amp;" /><param name="src" value="http://www.bbc.co.uk/emp/external/player.swf" /><param name="flashvars" value="playlist=http%3A%2F%2Fwww%2Ebbc%2Eco%2Euk%2Fvirtualrevolution%2Fmedia%2Femp%2Fplaylists%2Fweb%5Fmap%2Exml&amp;config_settings_skin=silver&amp;config_settings_showFooter=true&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="448" height="364" src="http://www.bbc.co.uk/emp/external/player.swf" flashvars="playlist=http%3A%2F%2Fwww%2Ebbc%2Eco%2Euk%2Fvirtualrevolution%2Fmedia%2Femp%2Fplaylists%2Fweb%5Fmap%2Exml&amp;config_settings_skin=silver&amp;config_settings_showFooter=true&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">You can see the full episode by <a href="http://bbc.co.uk/i/r3qhg/">clicking this link.</a><span id="more-234"></span></p>
<p>Joined by <strong>Facebook </strong>founder <strong>Mark Zuckerberg, Bill Gates, Al Gore</strong> and the neuroscientist <strong>Susan Greenfield</strong>, Aleks examines the popularity of social networks such as Facebook and asks how they are changing our relationships.</p>
<p>And, in a ground-breaking test at University College London, Aleks investigates how the Web may be distracting and overloading our brains.</p>
<p>You can watch the full episode by <a href="http://bbc.co.uk/i/r3qhg/">clicking this link.</a></p>
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