On Wednesday 9th February 2011, I took part in the Sport and Social Media event as part of Social Media Week London.
The event featured speakers from the BBC, Rugby Football Union and a London derby presentation battle between Arsenal Football Club and Chelsea Football Club.
After the presentations there was an excellent panel session for the BBC Olympics with Lewis Wiltshire ...
Although i hadn't caught a glimpse of the prior three episodes of The Virtual Revolution, i managed to catch this episode. Entitled 'Homo Interneticus?' (which doesn't appear to have a definition) although Michael H. Goldhaber wrote is the term for "a wonderful summation of the new mentality of internet usage."
While we ponder over the term, for a quick chuckle click ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.