This week you turned five years old. Marketing scams, iPad & baked bean bots and Beliebers army aside, you have become the single most useful and important tool in my life. I’m not referring to you keeping me in the loop within my industry, but the human connection and the opportunity this has afforded me from being a loyal user over the years.

Do you remember how we met?

In Jan 2009 I attended a seminar at the London Southbank University. The seminar was recommended to me by good friend and former boss at @OrangeRockcorps, @TheoLuck. ‘Luca, you’ll like this’, he said. It was at that seminar, Twitter, that someone finally mentioned you. It was @andrew_davis, who without batting an eyelash responded to the ever-present question, ‘What social media tools will blow up next?’. ‘Watch out for Twitter’, he said. That was all I needed to sign up.

Fast forward to March 2011 and look at you today. Not only have you redefined the way we consume information, but you have also helped highlight the uniqueness of your experience as a leader in the social media sphere.

Because I am one of millions, I want to tell you a little about my special relationship with you. In late 2009 I was an unemployed graduate with a vision, i.e. a bum. I’d been using you (oh, not like that!) for the best part of a year, publishing my music/events related blog posts and networking with fellow like minded people. I was happy with my progress but like a lot of graduates, I had no income.

A series of tweets and DMs later, a new world had opened up for me. ‘Intern wanted asap’, I once read on your shiny, sky blue timeline. That was the sassy @chantellefiddy who at the time was the editor of a magazine named @CtrlAltShifthq. Some persistence, a few emails and meetings later and I found myself finally learning my craft in the ‘real world.’ The experience you helped me acquire resulted in my personal growth and that of my online persona. But my journey wasn’t over. As 2009 ended, I left Ctrl.Alt.Shift and jumped into the world of freelance. Unfortunately that translated to ‘unemployed but arrogant’.

Yet, I continued to learn from you Twitter. I learned about personal branding and what it takes to be recognised as somebody within the digital realm. You introduced me to my new media hero, @garyvee. From him, I learned the true meaning of the word ‘hustle’. It was @garyvee who coined the phrase, defining it as the one who wants it most. I knew what I wanted, but I was still learning, and I didn’t know how to achieve it.

From working with some really intelligent people in both the digital and music scenes, I became increasingly more confident in my ability to sell. You were a priceless tool in this learning curve. The curve that taught me the skill and importance of selling. Marketing yourself as an invaluable product. I knew I was this product.

By mid 2010, I had advanced from the music technology major who was formally running an events management business into a digital professional with experience within some of the world’s best known brands. University lectures, corporation strategies, board room presentations – all these had become part of my path to my personal and professional success.

And I wrote, Twitter. I wrote post upon blog post, documenting my journey, discussing business fundamentals and building personal brands to achieve, all the while trying to reach out to others who still hadn’t discovered their and your full potential, as I was simultaneously trying to reach mine.

Summer 2010 had pretty much ended along with most of the projects I was working on. With unsteady money coming in from freelance projects, and an unwell pup needing constant and expensive visits to the vet, I turned to you once again.

And then it happened. One bright sunny afternoon, the smell of opportunity in the air, and a staff bull terrier nuzzling at my feet, regular tweet buddy @JamesProud alerted me to a message that had gone out from @Mazi, then head of social media for Sky, re: ‘Digital Marketing Analyst for Chelsea Football Club’. And just like that, the heavenly chorus resounded, champagne fell from the skies and I knew I had to have that job. Lucky for me, and thanks to you Twitter, James and Mazi were actually well acquainted. This is what happened next:

DM, DM, DM, email CV, DM, interview, call back, job, send DM saying thanks.

Not once did the words recruitment agent, job agency, recruitment consultant, LinkedIn escape my or anybody else’s lips during my employment process. You, Twitter, young in age yet wise beyond your years, you have been the one constant in my never ending journey to pay the bills. And personal growth and all that of course.

Now, while you have been a great networking and professional tool, we both know what you’ve done for my personal life, Twitter. Let’s be honest, by enabling me (and all of you readers) to follow our interests and source those who are similarly intrigued, does this not at least form some sort of foundation for personal relationships, or dare I say it, dating?

Because it worked for me.

I know people may chuckle that I met my beautiful girlfriend through you, Twitter, but both her and I are proud of that fact. She saw in me a confident, budding, handsome (her words, not mine) man from whom she has learnt the social and new media ropes. I saw in her similar interests, culture and a breath of fresh air. What’s important is that because we followed each other, tweeted similar opinions and shared similar interests, it proved how compatible we were. We pursued it and here we are today.

Over a year later, we are still going strong, and we still speak through you every single day. Although we text, speak, chat, Skype (catching my breath) you remain very special to us. We discuss ideas on the public timeline that we think others may be interested in, aide each others paths in the professional realm and constantly take both enjoyment and experience from you. At this point we would also both like to say how sorry we are for abusing our DM inboxes, ahem.

With everything above in mind, I want to personally say thank you to it’s founders @Jack, @ev and @biz. Thank you for my job with @chelseafc, via the brilliant @mazi and @jamesproud.

Thank you for introducing me to my love, @iamsilverfox.

Thank you for the friends you have afforded me, including bright talents like @teamsupremelee, @theevilfrog and @danielmclaren. Thank you for chow down friends like @max_hepworth, idea machines @iamelliot, @imjustmike and conversationalists @dannywhitehouse and @garf_richards. Thank you for bringing people across the pond closer to me, like bubbly @arianna and the classy @MarcusTroy. Thank you for the laughter via @djhotpoint, @jschoftraining @adonisdemon, @studiopixie, @DavidAclass, @loudmouthmelvin @_KevinGeorge, @cyberdees, @bluechampion and @iamayo. Thank you for inspiration like @liamtootill of @sbtvonline and @whatleydude. Thank you for thought provoking personalities like @peterlitchfield and music lovers like @djcable. Thank you for kindred spirits, old and new, like @djgrind aka @theswamps and @mazherabidi. Thank you for allowing me to keep up to date with some of my older friends such as @andrew_davis, @seanwebber87, @kieran_yates, @ThisIsChaz and @ErlenMasson.

Thank you @Twitter.

“The best way to discover what’s new in your world.” Guaranteed!

@iAmLuca

On the 24th March 2009 i had the idea to create a blog. My words at the time in my first post were “I created this blog with an idea of what i was going to chat about, but more of a decision to just get on it and get busy with it. Blogs are happening and people are reading them… which means there are people that wanna know more about something and for me that’s an opportunity in itself.” Intuitive right? That’s what i thought…

That was as Andrew Davis says, “Getting off the bench and into the Game.” For the first few weeks i was blogging about anything and everything, but in time i realized the gap i saw was that no-one on the South Coast (where i was living at the time) was blogging at all. More to point, no-one was talking about the entertainment scene, and it got me questioning.. If no-one is talking about it, then how can anyone outside of those towns know about it? That’s where i guess i wanted to start.

From that point i was blogging all things Urban Entertainment, as that’s the area of the industry i was involved with. Events, Clubs, Music, Artists, DJ’s etc, if it was hot, it was here. After about a month of great posts and intense text, i came to understand something; the reason why no-one was talking about South Coast Entertainment, is because the majority of it isn’t worth talking about. It’s a sad story but there are too few people trying to make an impact in an area that no major player in the industry cares about. Lets face it, if your in entertainment you have to be in London.

So i changed up my blog up and began creating my own perspective on Urban Entertainment as a whole. Videos, Reviews, Interviews and random posts, i was getting some serious traffic and a lot of comments. It was a good time to be a blogger. I made a lot of connections, and using my Twitter as my feed generator i was getting myself out there.

Towards the end of 2009 i had yet another epiphany. Realizing this time that too many people were blogging Urban Music and all things Entertainment. The market is saturated, so why fight for a position on a ladder that is gonna take years to climb?

I have come to understand one thing about blogging that actually matters. Regardless of what you a posting, if it gets you “off the bench and into the game” then it’s a good thing. Since the last day that i made a blog post i have thought of ways to change my blog to sync in with my current ideas and lifestyle. But the more i think, the more im not blogging and actually doing anything at all. So while i think about the next set of changes for this blog, im gonna just blog my day to day activities.

I expect your one of those people that has an idea or a selection of ideas and are trying to perfect one of them before you unleash your masterpiece right? Well, that will probably end with you saying to someone, “yeah im doing a few projects and working on something, but its not ready yet” or something along those lines.
Now its 2010 and the call to action is now. Heard the expression, “there’s no time like the present?” Exactly. It’s time for you to get off the bench and into the game.

PS: Here’s a freebie. If you are involved in the music industry, you should read this! I won’t tell you too much now, just click the link!

It’s good to be back!

Luca x