But why is Twitter so important to the marketing campaign of an artist?

Are the artists that are not utilising Twitter to it’s full capacity missing out?

Are they jeopardizing their career also?

I read a blog post recently written by DJ Semtex. He touched on some key points that Musicians and Artists should follow if they are serious about a career in this industry and the post picked up some interesting comments from both sides of the spectrum.

I then decided to investigate into 10 Reasons Why Musicians and Artists Must use Twitter.

We have all heard cliche terms like “it’s not what you know, it’s who you know” right?
Well i say “it’s not what you know and who you know, it’s what you do with what you know and who you know.”

With Twitter you actually have the opportunity to understand how a person’s mind thinks, by the way they construct their short messages. You can witness their daily activities and you have the ability to network with them if you can work out what makes them tick. It’s all about knowing how to Influence the Influencer…

As Andrew Davis of The Worst Kept Secret states, “They say a way to a man’s heart is through his stomach. Well, the way to a DJ’s turntable is through his ego.”

What’s the point of being in this industry if you’re not going to interact with your fan base?

Your fans are your market and will make or break your career. So many artists make basic fundamental errors by failing to engage with their market and thus are disconnected. If you make the effort to be at one with your fans, they will embrace you like you are the most popular person at school.

Since the rise of Social Media over the last few years, the platform for you to go from zero to hero with the expense of minimal finances has been getting bigger and bigger. But it appears, the more resources available, the more complicated people make life for themselves.

Twitter keeps it simple; hashtag # your regular tweets to associate trends and focus on utilising your core followers to retweet for you. Heard about the 80/20 rule?
No. Click here.

140 Characters to write isn’t a lot of effort and with modern technology, we have Twitter and every other networking capability in the palm of our hands.
So use it your advantage. Once you have your target market on your side, the rest is history.

The days of watching the news, listening to radio and reading newspapers for daily updates are long behind us. Twitter is now the forefront of daily gossip and headlines; by following the people who are always up to date on their gossip and by paying attention to the trending topics you will always be on top of your game.

Yes it’s no hidden mystery that Google records all of your tweets. Scary? Slightly.

We know the Internet is one huge archive of your life that will NEVER get deleted. Anything you say on Twitter can be found in Google so be careful if you don’t want your life story brought to you in ten years.

Unfortunately when you use sites like Bit.Ly or Tiny URL for your links; Google can’t find them.

Yeah Twitter is a Social Networking site mainly used for networking and communication; but as a traffic source it can supply a large proportion of the links to any website.

By using tracking sites like Google Analytics linked directly to your home page or self-hosted blog, you can clearly monitor where your traffic is coming from and what keywords work and don’t. Use this to your advantage and tweet hot content, blog posts, videos, links and your homepage regularly.

The Internet is the gateway to personal branding, giving you the ability to qualify yourself to your market as whatever you want them to view you as. Check out this post i wrote with tips on ‘building a personal brand using social media.’

Start by capturing your perfect Twitter Handle (name). If you can’t find your perfect name try this site Tweexchange where you can buy names that are currently taken.

Then work out how to brand your Twitter Page for your followers. Both Twitpaper and Twitterimage can help with that.

Make your bio clear, precise and link to your BEST website, NOT your Facebook page. (Rookie error!)

How can you expect a Record Label or Company to take you and your music seriously, if you don’t?

Check out a post Mashable wrote on Twitter branding for further reference.

Both fundamentals 8 and 9 are about using the very strong Twitter Search Engine http://search.twitter.com. If you don’t use this, get using it. The advanced search options allow you to search for keywords and phrases, all in real time!

Meaning when you post a link, question or topic, you can monitor exactly who is responding and what they are saying. Try it out and type a few words that you want to search for. It is a VERY POWERFUL TOOL!

Remember those days when you would wish you could know what everyone thinks about you?

Well the Twitter Search Engine option gives you that sixth sense. Take the time to search for keywords about you, your brand and your market. Knowledge is power!

Like Google, where asking the right question will give you the right answer, Twitter works very similar, but you have to ask the questions your fan-base want to hear. Give them the option to have the engagement for further conversation and play to their mindset.

You want to get them talking so use your head. If you ask the right questions and give comprehensive answers you will very quickly become a popular trend for interaction.

Also catch me on Twitter.com/iAmLuca and if you like the content you read on my site, you can subscribe via RSS Feed or via Email.

As always this is my personal blog and is meant for light entertainment reading and not be quoted or used in professional practice. See my disclaimer if you have any issues.

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On the 24th March 2009 i had the idea to create a blog. My words at the time in my first post were “I created this blog with an idea of what i was going to chat about, but more of a decision to just get on it and get busy with it. Blogs are happening and people are reading them… which means there are people that wanna know more about something and for me that’s an opportunity in itself.” Intuitive right? That’s what i thought…

That was as Andrew Davis says, “Getting off the bench and into the Game.” For the first few weeks i was blogging about anything and everything, but in time i realized the gap i saw was that no-one on the South Coast (where i was living at the time) was blogging at all. More to point, no-one was talking about the entertainment scene, and it got me questioning.. If no-one is talking about it, then how can anyone outside of those towns know about it? That’s where i guess i wanted to start.

From that point i was blogging all things Urban Entertainment, as that’s the area of the industry i was involved with. Events, Clubs, Music, Artists, DJ’s etc, if it was hot, it was here. After about a month of great posts and intense text, i came to understand something; the reason why no-one was talking about South Coast Entertainment, is because the majority of it isn’t worth talking about. It’s a sad story but there are too few people trying to make an impact in an area that no major player in the industry cares about. Lets face it, if your in entertainment you have to be in London.

So i changed up my blog up and began creating my own perspective on Urban Entertainment as a whole. Videos, Reviews, Interviews and random posts, i was getting some serious traffic and a lot of comments. It was a good time to be a blogger. I made a lot of connections, and using my Twitter as my feed generator i was getting myself out there.

Towards the end of 2009 i had yet another epiphany. Realizing this time that too many people were blogging Urban Music and all things Entertainment. The market is saturated, so why fight for a position on a ladder that is gonna take years to climb?

I have come to understand one thing about blogging that actually matters. Regardless of what you a posting, if it gets you “off the bench and into the game” then it’s a good thing. Since the last day that i made a blog post i have thought of ways to change my blog to sync in with my current ideas and lifestyle. But the more i think, the more im not blogging and actually doing anything at all. So while i think about the next set of changes for this blog, im gonna just blog my day to day activities.

I expect your one of those people that has an idea or a selection of ideas and are trying to perfect one of them before you unleash your masterpiece right? Well, that will probably end with you saying to someone, “yeah im doing a few projects and working on something, but its not ready yet” or something along those lines.
Now its 2010 and the call to action is now. Heard the expression, “there’s no time like the present?” Exactly. It’s time for you to get off the bench and into the game.

PS: Here’s a freebie. If you are involved in the music industry, you should read this! I won’t tell you too much now, just click the link!

It’s good to be back!

Luca xSimilar Posts:

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