Family? Friends? Employers? Politicians? I could go on. From the way my Twitter followers act it appears the only thing they rely on is Eastenders being on the TV four times per week... and when it isn't... you better find a World War bunker.
The topic of relying on people is a general discussion and it amazes me how the consensus ...
"You're born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you're up in the rarefied atmosphere and you've forgotten what shit even looks like. Welcome to the layer cake son."
I have thought about the quote above for years and have repeated it many ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.