It’s the year 2010 and isn’t technology wonderful? We only have to see an influx of trends about the latest iPhone news leak and it sparks off more of a debate than the war in Afghanistan.
The image below paints a nice colourful picture of the evolution of 21st Century Technology.
As intelligent specimens we are blessed with the ability to do pretty much anything, bar fire red beams out of our eyes or fly.
We can have whatever we desire; if we use our heads to find a way of getting it, and we can be whatever we want to be; again if we use our heads.
Yet i find as time progresses, as technology enhances and as everything appears to become easier; people are generally making life more and more complicated for themselves.
This begs the questions ‘Are We Spoiled By Technology?’
Past Popular Posts
Before i get into it, if this is your first time reading my blog you may wanna check out a few of the most popular posts:
Back to the action…
What with Social Media, Mobile Technology and the wonders of Internet Search; how hard is it really to make that network, build a brand and climb to the next level?
Now, there is no need for me to reminisce on the days when people actually made of an effort than just 140 characters to communicate, but there was a time before Twitter, Facebook, Blackberry Messenger and Email that we still managed to get things done and enjoy life.
Don’t start assuming i’ve gone from being 25 to 65 overnight, cos that orange bus pass holder is a few years away yet. But what is beginning to bug me, is the way technology has become the forefront of everyone’s lives; to the extreme, that we are living our lives in a digital world and actually neglecting the essence of reality around us.
Everything is Amazing and Nobody is Happy

Here’s an example: Last week i actually said, “Im coming off Twitter for a bit, cos im beginning to feel like a stalker.” So i did… i left Twitter for a whole day; only to get a Blackberry ping AND a text message from two people asking ‘why i didn’t reply to their Twitter messages.’ So it appears everyone wants to be stalked.
“Ok ok chill… i’ll log on and i’ll reply.” and that was that.
*Exits digital rehab and heads back to the crack world.*
Even more exaggerated is the fact, that we actually get annoyed if our technology may either slow, stall or stop working. Now, think about that for a second…
First Bag of Questions…
- Do you rely on technology so much that it affects your emotions?
- Have you ever broken a gadget of some kind because it didn’t do something you wanted or better yet…
- Do you have dents around your house from where you have chucked the gadget at the wall?
The point is this…
Were these avenues of communication invented so that we can broaden our networks, expand on our connections and generally get things done easier?
… or were they actually created to keep us contained?
Cue Conspiracy Theory
The way i see things; are that yes, i have technology wherever i go, i can login simultaneously anywhere i want and keep in touch with people; but… and i say this with a hint of regret…
It makes me incredibly lazy!
Yes i am writing this post in a very contradictory fashion using the same technology that i question; but ask yourself…
Second Bag of Questions…
- Are you using technology to keep up with the trends or is it essential to your business?
- Are you using technology for your benefit or someone else’s?
Here’s one for all you Social Media Celebrities…
- Do you find yourself acting as a completely different persona in front of a screen to how you would act in person?
Now pause to think about those questions carefully before you disregard them.
Technology is a Drug
While this post may appear to be a negative outlook on technology; it is actually written to highlight how important technology is to the way we live our lives.
Technology can be just like a drug… Give someone a little taster and if they like it, they will want a little more.
Give them a lot more and they get addicted, they forget how they lived without it and begin to lose control.
I find myself admitting myself into the digital rehab now and again, turning off my Blackberry, temporary deleting my Facebook and taking a step back from Twitter. Why you may ask?
Because productivity is based on being focused and it’s very difficult to be focused if you are juggling between gadgets, websites, networks and applications.
While you may feel like you are out there being very productive, chatting to people across the globe using your incredibly ambitious 140 characters to compile the most interesting passage of your day; the irony of it all is that you probably do so whilst sitting in your pants in your bedroom.
Pause!
Final Bag of Questions
- When was the last time you pulled our a notepad and brainstormed productive ideas whilst you have those spare minutes?
- When was the last time you read a book, maybe something like Rich Dad, Poor Dad?
(That’s what i am currently reading).

Luca’s Final Thought
I’ll end this by saying that i think you are all great, i love that you read my posts and hopefully follow me on Twitter (that’s twitter.com/iAmLuca) but do yourself a favour…
Take a day off technology and refresh your brain… you deserve it!
“Everything is amazing and nobody is happy”


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.
5 Comments
Oh Luca, please marry me! I love this post! Hahaha, it made me chuckle a few times!
I just said the other day that Twitter is like the gift and the curse and you summed it all up nicely in this post.
Recently I got myself a pen pal to take myself away from technology and go back to a classic form of communication. It's also helping me get my handwriting back to the perfection it once was, because the keyboards have mashed it up!
My recent post XianLoves: @KGthaComedian err excuse me! Hip Hop is like my first love. Ask about me
LOL.
I am glad to hear it Xian seeing as you are one that seems to be possessed by Twitter and it's curse.
Every now and again i am going to have a 'technology free day' to get my senses back.
Try deleting the social networks from your mobile… it's a revelation!
There must be some telepathy going on Sir cause you basically wrote what I've been thinking heavily over the last few days (you articulated it much better of course!).
But seriously though, technology has become as vital as oxygen (am I exaggerating?), and it most definitely is the Gift and the Curse, but let's be honest we're not about to 'unplug from the Matrix' and go back into the Analogue world are we lol.
Anyway I could rant all day…but I won't! Very good read, and some serious food-for-thought too, Good job Luca! x
My recent post Carlitta Durand |The Doug and Patty EP
You know me… X-Men powers and all that.
We are in a digital world remember where anything is possible… right?
I love your reference to The Matrix, as that's a theory i am working on at the moment and relates exactly the same to how people act as if they are superheros when behind a screen.
Thanks for the positive kind words… *heads over to allaboutgoodmusic to return the favor* =D
Hmm I'm interested to hear more about your Matrix theory..though the 'Cyber Gangsta' rational isn't anything mind-boggling lol, it's the delusions of grandeur people have when behind a screen..having said that "We are in a digital world remember where anything is possible… right?". LOL.
Thanks for the blog visit, feel free to let the people know that 'Luca woz ere'
My recent post Carlitta Durand |The Doug and Patty EP
6 Trackbacks
RT @TheZannaMaison: Ya'll check out! 'Are We Spoiled By Technology?' By @iamluca http://bit.ly/cIfRT1 Pls RT
Check out 'Are We Spoiled By Technology?' by @iamluca http://bit.ly/cIfRT1. Some very interesting points!
@andrew_davis Hey man, if you get a chance check out my post 'Are We Spoiled By Technology?' http://bit.ly/cIfRT1 and RT pls
@Joe Hey man, if you get a chance check out my post 'Are We Spoiled By Technology?' http://bit.ly/cIfRT1 and RT pls
Are We Spoiled By Technology? http://bit.ly/dtHHFy
[...] years ago I wrote a post about how spoiled by technology we all, are with one excerpt being, “Technology can be just [...]