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Thanks

I follow you on twitter; out of interest, how did you come across this article?

I want to quote what you said in your comment as it is an extremely valid point:

"I find probably only about 10% of what's written on Mashable relevant and interesting these days, and my attention has gone to other sites who challenge and provide insightful commentary on the industry."

I have to agree with you here, and i too find myself visiting multiple other blogs and sites for more in depth articles on new media.

We are in that stage of digital where we now know about new technology because everyone is reporting on it. We are comfortable using it and it's hardly hot news to discuss a new feature on facebook or a rising site like foursquare.
Therefore, articles reporting any of the above just don't cut the mustard anymore for intensive reading.

This is where the transition between being 'the social media guide' as Mashable was, and becoming a total mix of digital technology and business news. If they were merely social media, it would begin to decline in the same way Myspace has.

We demand more; we seek for further insight and want our brains to be pushed without having to read recycled content or irrelevant news. Some of which i wonder how it makes the home page of a major site as a 'trending story.' I guess, money talks on a lot of these articles.

I'd like to hear any further insight you have and hope to continue chatting via twitter.

Thanks again.

Thanks for the response.

The issue regarding commenting was just one of the points i raised and it was to highlight the ratio of visitors to commentors to to those who share the articles on Mashable.

Commenting does take time and sharing doesn't take any time, which is the obvious answer as to why the ratio is so vast. But there is an underlying issue here that doesn't work across 'blogs in general' as you mentioned.

Take http://www.quicksprout.com/ for example.

This is a much more engaging blog and i'd put money on the dwell time for the average reader being well over 5 minutes.

It's a formula consisting of what your content is, how often you post and how relevant the content is to the audience.

This is where my discussion begins and is based around Mashable presenting in some cases, too much irrelevant content, too often and thus not targeting any specific niche of an audience.