Not so long ago I took a break from the social space for a short period. Not a big deal for most, but being that Social Media is my job, it became a big deal. There was an array of reasons why, but the main cause was down to a form of information overload I was suffering from in which ...
When someone says the term 'search' we tend to think of search engines and the reason they exist; which is to provide answers. However, the process largely encourages more searching upon more searching to find a specific piece of content or product.
With the Smartphone mobile market growing at a rapid rate (300 million Smartphones shipped in 2011) it is clear ...
Following on from a post I recently wrote about people becoming brands, I was thinking about how much time we now spend on our smartphones and particularly, on downloading the latest apps.
Now, let me get all John Lennon on you for a minute.
Imagine a world where everything is mobile, where information changes hands freely by the touch of a device, ...
Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
This week's Spotlight is with a chap that I met using Twitter (no surprise there) and then got to know further in the real world (no Matrix reference). Just over a year ago, I was in ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.