It's not rocket science that Twitter was hugely influential to the success of Tinie Tempah's Pass Out heading to the top of the UK Singles Chart for two weeks in March 2010.
But why is Twitter so important to the marketing campaign of an artist?
Are the artists that are not utilising Twitter to it's full capacity missing out?
Are they jeopardizing their ...
So what do you do then? Is the general question you ask someone after being introduced to a friendly face. Well that's how they appear until they unleash their rehearsed lines from their invisible sack of bullsh*t that they carry with them. You know who im talking about; the relentless amount of fakers, takers, liars and snakes that continue to ...
It's been a kind of rough few days and i wanted to write something to help those that may also be going through any hard times whether it be work related, relationships, financial or anything else.
Our lives tend to be carried by emotions and i find that especially within myself, although my business decisions are generally based on analysis and ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.