For the striving professional and the average think tank, the market is competitive and the opportunities are few and far between. To excel, strive, succeed and achieve you have to set yourself apart from the pack. Fact!
To be seen as a valuable asset to any leading company or industry, you have to show the world that regardless of any knock-backs, ...
Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
I am kicking off the series with a young lad I had the pleasure of connecting with around a year ago. When I first spoke to him he explained how he graduated from University and was ...
Adapting to change
2010 was a year I started with mixed emotions having adapting to life as a Music graduate back in London after four years away at University. Armed with nothing but enthusiasm and a wrath of ideas, I knew that 2010 was going to be a year where I would make an impact one way or another.
January I created ...
A question that goes over my head while i sit and examine my life and my career journey; where i am, how i got here and where the hell am i heading.
It seems to be the sauna at my health club where the thinking process occurs; this time when a random chap begins talking (like hello, this isn't the place ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.