With every conference, meeting, seminar and expensive dinner I attend there is a discussion about the future of digital and of social media.
To try and get an idea of where the space is heading it's important to take a step away from the details, the platforms, the tools and all the blogs/sites we are reading to inform us ...
Industry Spotlight is the name of a series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
After a relaxing Easter weekend, it's back to business. Hands up those of you who ate your weight in chocolate eggs? ... ME ME ME! It's fine, I found that chocolate does actually have some nutritional value.
On ...
Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
This week's Spotlight is with a chap that I met using Twitter (no surprise there) and then got to know further in the real world (no Matrix reference). Just over a year ago, I was in ...
Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
This past week has been rather memorable in terms of the content I put up on the site and the amount of visitors it attracted. It began last Monday with Marcus Troy's Industry Spotlight interview and ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.