If you have read my blog the last few days you would have noticed that i) i have returned from a dormant phase in the blogersphere and ii) i have set myself a 21 day challenge to test out the theory that if you do something every day for 21 days it will become a habit.
Well it's Day 3 ...
Yesterday i decided to get back into the blog game, i was actually sitting in the steam room at the leisure center when i began to brainstorm. I hadn't written a decent post in a while and where the majority of my readers type the iamluca url and expect to watch a new music video or free download, i hate ...
On the 24th March 2009 i had the idea to create a blog. My words at the time in my first post were "I created this blog with an idea of what i was going to chat about, but more of a decision to just get on it and get busy with it. Blogs are happening and people are reading ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.