Not so long ago I took a break from the social space for a short period. Not a big deal for most, but being that Social Media is my job, it became a big deal. There was an array of reasons why, but the main cause was down to a form of information overload I was suffering from in which ...
As 2011 ended and as we plough through the beginning of 2012, I sit in fear of how fast time is flying by. I find myself again in a deep thought process wondering what I have achieved (if anything) and where the hell am I going (in this life journey).
The end of a year and start of another is ...
We all know very well that activity within social networking can lead to distractions. With one click, we can find ourselves hopelessly lost in a labyrinth of fascinating experiences that have nothing to do with our initial focus. Serendipity is part of the splendor of social media, but it is something that necessitates discipline to learn, entertain and be entertained, ...
Intro
Little over a year after I wrote Chapter Two, I find myself at the end of another story about to embark on a new journey.
This time it's quite a big transition I am facing and I will be heading on a whole new adventure.
A Dream
Remind yourself. Nobody built like you, you design yourself.
Not so long ago I was an enthusiastic ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.