Not so long ago I took a break from the social space for a short period. Not a big deal for most, but being that Social Media is my job, it became a big deal. There was an array of reasons why, but the main cause was down to a form of information overload I was suffering from in which ...
Im not one for sharing pointless lists or especially publishing them to my site, but this one is an exception.
The following are 25 points taken from 100 points @julien noted in a recent blog post about life, people and happiness.
These are the ones that stood out to me and if I am not already living by them, I will ...
As 2011 ended and as we plough through the beginning of 2012, I sit in fear of how fast time is flying by. I find myself again in a deep thought process wondering what I have achieved (if anything) and where the hell am I going (in this life journey).
The end of a year and start of another is ...
The first and only tribute post I ever wrote prior to this was dedicated to the most influential person in music. That was July 2009 and of course, it was Michael Jackson.
Today I write this from a completely different and less emotional mind set, but with total appreciation to a man that not only changed the way in which whole ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.