Currently Browsing : Fundamentals

Whether you are devising a business plan for a start-up, creating a campaign strategy for an engagement tool or simply writing a blog post; you have to always consider the basic values of what you are doing and why you are doing it. So often, we disregard the basics because we think they are the obvious. We think that it's common ...

Client: "Hi, would you be able us out with a Digital Strategy for our business?" Me: "Yeah that sounds great. Send me some links so i can check out your online presence." Client: "We don't have a website but we use a Facebook Fan Page and YouTube channel to market." So you run a business or plan on starting a business in 2010 ...

I was having a conversation recently with a friend about his business model. We were throwing ideas back and forth and then he asked about interaction and engagement with his market. (The most famous words in a Social Media Guru's dictionary).

Within the past year i have watched a heep of motivational, inspirational and personal development videos. Finding that guidance in life so you know deep down that you are heading in the right direction is not in any way easy to find. In my last post i wrote something very personal; as i am currently going through a transition period in ...