For the striving professional and the average think tank, the market is competitive and the opportunities are few and far between. To excel, strive, succeed and achieve you have to set yourself apart from the pack. Fact!
To be seen as a valuable asset to any leading company or industry, you have to show the world that regardless of any knock-backs, ...
A question that goes over my head while i sit and examine my life and my career journey; where i am, how i got here and where the hell am i heading.
It seems to be the sauna at my health club where the thinking process occurs; this time when a random chap begins talking (like hello, this isn't the place ...
I often speak about Personal Branding , Personal Development and how we can use Digital Tools to assist both those areas.
The most important asset to any individual looking to raise their brand online, is a Personal Website.
It is the forefront of you online, the home of your image and the gateway to opportunity.
Therefore if you are in the ...
Currently in a state of no motivation, recovering from flu and illness and a severe writers block, questioning the life of this site and if writing on Social Media and Digital Technology is even worth it.
The content is everywhere, and to be honest im bored of reading and writing about how we can use Social Media to improve our business ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.