Client: “Hi, would you be able us out with a Digital Strategy for our business?”
Me: “Yeah that sounds great. Send me some links so i can check out your online presence.”
Client: “We don’t have a website but we use a Facebook Fan Page and YouTube channel to market.”

So you run a business or plan on starting a business in 2010 and do not have a website; i suggest you take 10 steps back and re-evaluate where exactly you consider your market to spend the majority of their time.

If your audience is over 60 years old and you are starting a Poker Club for the elderly, then maybe yes you should create a direct marketing campaign at a selective group of old people’s homes and push the online campaign to the side.

However, if you believe that there is a large proportion of your audience using the Web; how can you expect people to buy into your brand if you don’t even buy into your brand yourself?

The first consultation i will advise on when clients enquire about Digital Strategy involves their website. A Digital Strategy is the plan of action in driving more users and traffic to a source where you can sell or promote a product.

If i ever click on a link and it takes me to a Facebook Fan Page; like the majority of users, i will glance for a few seconds, then proceed to check my own Facebook Profile and begin chatting with my network about Eastenders or Hollyoaks… NOT ABOUT YOUR BRAND!

Now that you are reconsidering your need for a website, it’s lucky i have links to the cheapest deals around isn’t it!

Click here to check out deals for Hosting Options and here for deals on Domain Names….

NOW GO!Similar Posts:

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I was having a conversation recently with a friend about his business model. We were throwing ideas back and forth and then he asked about interaction and engagement with his market. (The most famous words in a Social Media Guru’s dictionary).

Engagement and Interaction… Engagement and Interaction… Engagement and Interaction! It’s all i keep hearing from Mashable content recyclers.

“Social Media is Engagement and Interaction and by utilising Web 2.0 in accordance to your audience you can build a reputable network and substantial ROI.”

The old boring word known as ‘Communication’ is dead. Revitalizing buzz words such as Engagement and Interaction are leading the way and a whole universe of confused brands and businesses are throwing money at rogue ‘Digital Marketers’ to explain to them what these words actually mean.

Want to know what it all really means? Here’s a simple tip that i won’t charge you a ridiculous day rate for:

It means you have to LISTEN to your audience when they speak, REPLY when comments are posted and RESEARCH available tools that are relevant to your campaigns.

I understand that not everybody is savvy with the online media world, so if you still want to pay me to teach you the fundamentals of new age words that you don’t understand; then drop me an email and i’ll be more than happy to assist. Ca-ching!
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Within the past year i have watched a heep of motivational, inspirational and personal development videos. Finding that guidance in life so you know deep down that you are heading in the right direction is not in any way easy to find.

In my last post i wrote something very personal; as i am currently going through a transition period in my journey to find self fulfillment.

Tony Robbin’s is one of the world’s most famous public speakers, first brought to my attention by my former mentor Andrew Davis. I have watched this video over and over, and some of the quotes he uses are remarkable.

Take eight mins to understand how he identifies having Clarity and Purpose in life.

“Clarity is power, you gotta know the specific result you are after. What do you want. If you can’t answer that question right now, in your personal life, in your body, in your relationships, in your finances, in your spirituality, then you’re not gonna be as fulfilled as you want to be.”

The quote above; while lengthy, is brilliant. Tony Robbins talks real sense and most of our days fly by us without us taking a moment to really understand where we are heading, what we want to achieve and how we are getting there.

“Life will pay any price you ask of it.”Similar Posts:

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Every once and a while our lives get to a crossroad where a decision needs to be made so that we can progress.

One of the first posts i wrote for this blog entitled Just Another Chapter In My Story explained how a series of events had occurred in my life. I ended that post writing this analogy:

Every challenge is like a chapter in a story; the story of your life. While the chapter will eventually come to an end, it does so to let another chapter begin. The next challenge will not be the final chapter in your life, and as your story goes on, each chapter will make it easier to understand what this story is about. As you progress, the book will become clear and you can conquer the rest of the story with ease.

Around six months have passed and im up at the next set of crossroads again.

Back then i had no idea what this blog would turn out to be, what would be my focus, or if anyone would care enough to read it. As i said then, it was about getting off the bench and into the game.

The last six months have been amazing though, and some of the articles i have written have gotten some fantastic feedback. From this i have given talks on Personal Branding, become a mentor to some great friends, done an array of freelance Digital work and worked with and alongside some really cool people and brands.

I have written on various topics; Personal Development, Branding, Success, Digital Marketing, Social Media, the list goes on. With the idea in mind, that i know what im talking about; im no expert, but the information is out there, so i have researched, studied and have shared.

In my game plan, I always had two methods to act as direction to finding success:

1). Create or be part of an idea, product or project that i was heavily involved in or managing. Be recognised by an industry for bringing about success and build a career upon that.

2). Build up a credible level of experience from freelancing so that i could apply to work with a large corporate company and build a career from within that company.

You can view what projects i am/have been involved in from the Projects & Clients page.

I mean ive watched and read enough Personal Branding videos and posts to know what i needed to do to put myself in the best possible position for employment… then it would only be a matter of time before either one of my projects took off or i would get hired by a big company.

So as of 28th June 2010 i am officially the Digital Marketing Analyst for Chelsea Football Club.

The big corporate brand that i have been searching for has arrived, and hopefully with this, i will be able to learn, grow and expand my skills and knowledge in the field.

The most important thing to me in my career is to make sure i am continually progressing, and with this in mind, i feel that the past six months that i have been archiving my footsteps in this industry, have lead to this crossroad where i open my next chapter.

From here on, i will try to keep this site as updated as possible with my movements and developments in the digital sector.

I want to thank you all for supporting and being part of my journey. To all of you that read, comment and retweet my posts i am forever grateful to you for sharing and believing in what i write.

See you on the other side…Similar Posts:

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Family? Friends? Employers? Politicians? I could go on. From the way my Twitter followers act it appears the only thing they rely on is Eastenders being on the TV four times per week… and when it isn’t… you better find a World War bunker.

The topic of relying on people is a general discussion and it amazes me how the consensus is that you have to rely on people in life. But do you really?

To be perfectly honest, i find Bruce Wayne/Batman to be much more of a role model when it comes to proving that with determination, self belief and being proactive, you can achieve without having to rely on anyone else.

It was a quote within ‘Batman Begins’ that really made me think that dismiss the obvious fictional creation; Batman and Bruce Wayne stand for a whole lot more.

“It’s not who i am underneath, but what i do that defines me.”

With this in mind, i wrote a post about relying on people, and whether it is within yourself or others that defines what you stand for. Cos Who Can We ‘Rely On’ Really?

But why i chose not to vote points back to the title of this post and it is simple.
I do not rely on the Government, i do not believe their sales pitches and to be honest my mum talks about it more than enough for me to spend my time watching the news or reading about it.

Should i pay more attention to the Government and their policies? Maybe. But give them one chance to let you down and you’ll be forever cursing them so i’ll leave you to decide if politics has much of a point and whether your vote/voice/opinion actually makes a difference.

It’s the same with everything in life. Leave your fate in someone else’s hands and its like being put on eBay at a starting price of 99p. The risk is always there and you could get sold short.

Take control of your decisions and have 100% belief in yourself over anything else and you will find that you are less likely to face a problem. Simple outlook right? Kinda…

But at some point you will reach a stage where you may need to rely on someone to get you to the next step. Whether it may be a contact to introduce you to someone, looking for work and relying on either the recruiter or the employer to believe in you or even maybe just waiting for someone to arrive before you can crack on.

The message i portray on this site has always been and will continue to be that to succeed, you must rely on yourself.
You must rely on your own knowledge, power, experience and resources.

You must be self-determining like Bruce Wayne! No, I’m not saying to hibernate into a cave but i suppose if you had Bruce Wayne money things would be different. I’m saying be resourceful, be appreciative of life and be proactive.

Know that there is no absolute security in anything, and push the boundaries without relying on anyone!

That being the case, get in the thick of it and fight! Create the life you would choose to have, and whether you achieve it exactly or not, just an effort is noble. Failure is not an option!

With this in mind, i have put myself in the position i am in and my future relies 100% on the decisions i make and the opportunities i present myself.

For example, while i created this blog to assist and help people with easy-read articles about development, it is also my personal platform to leverage me to the next step. I rely on my determination to stay active, current and informative with articles and entertaining pieces.

Bare in mind, i am no journalist and it is not in my general skill set to write articles or stories; so ask yourself why you think that i do this and maybe you can figure out what it is that you really want to achieve and also how you will go about reaching that goal.

I am Batman and Bruce Wayne together, minus the bad ass suit and the millions, i have the discipline and the determination to overcome any hurdle that may stand in my way.

Tinchy Stryder – Rely On Me
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For more comics and illustrations, head over to http://theoatmeal.com

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It’s the year 2010 and isn’t technology wonderful? We only have to see an influx of trends about the latest iPhone news leak and it sparks off more of a debate than the war in Afghanistan.

The image below paints a nice colourful picture of the evolution of 21st Century Technology.

Click to enlarge

As intelligent specimens we are blessed with the ability to do pretty much anything, bar fire red beams out of our eyes or fly.

We can have whatever we desire; if we use our heads to find a way of getting it, and we can be whatever we want to be; again if we use our heads.

Yet i find as time progresses, as technology enhances and as everything appears to become easier; people are generally making life more and more complicated for themselves.

This begs the questions ‘Are We Spoiled By Technology?’

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What with Social Media, Mobile Technology and the wonders of Internet Search; how hard is it really to make that network, build a brand and climb to the next level?

Now, there is no need for me to reminisce on the days when people actually made of an effort than just 140 characters to communicate, but there was a time before Twitter, Facebook, Blackberry Messenger and Email that we still managed to get things done and enjoy life.

Don’t start assuming i’ve gone from being 25 to 65 overnight, cos that orange bus pass holder is a few years away yet. But what is beginning to bug me, is the way technology has become the forefront of everyone’s lives; to the extreme, that we are living our lives in a digital world and actually neglecting the essence of reality around us.

Here’s an example: Last week i actually said, “Im coming off Twitter for a bit, cos im beginning to feel like a stalker.” So i did… i left Twitter for a whole day; only to get a Blackberry ping AND a text message from two people asking ‘why i didn’t reply to their Twitter messages.’ So it appears everyone wants to be stalked.

“Ok ok chill… i’ll log on and i’ll reply.” and that was that.
*Exits digital rehab and heads back to the crack world.*

Even more exaggerated is the fact, that we actually get annoyed if our technology may either slow, stall or stop working. Now, think about that for a second…

• Do you rely on technology so much that it affects your emotions?
• Have you ever broken a gadget of some kind because it didn’t do something you wanted or better yet…
• Do you have dents around your house from where you have chucked the gadget at the wall?

Were these avenues of communication invented so that we can broaden our networks, expand on our connections and generally get things done easier?

… or were they actually created to keep us contained?

Yes i am writing this post in a very contradictory fashion using the same technology that i question; but ask yourself…

• Are you using technology to keep up with the trends or is it essential to your business?
• Are you using technology for your benefit or someone else’s?

Here’s one for all you Social Media Celebrities…

• Do you find yourself acting as a completely different persona in front of a screen to how you would act in person?

Now pause to think about those questions carefully before you disregard them.

Technology can be just like a drug… Give someone a little taster and if they like it, they will want a little more.
Give them a lot more and they get addicted, they forget how they lived without it and begin to lose control.

I find myself admitting myself into the digital rehab now and again, turning off my Blackberry, temporary deleting my Facebook and taking a step back from Twitter. Why you may ask?

Because productivity is based on being focused and it’s very difficult to be focused if you are juggling between gadgets, websites, networks and applications.

While you may feel like you are out there being very productive, chatting to people across the globe using your incredibly ambitious 140 characters to compile the most interesting passage of your day; the irony of it all is that you probably do so whilst sitting in your pants in your bedroom.

Pause!

• When was the last time you pulled our a notepad and brainstormed productive ideas whilst you have those spare minutes?

• When was the last time you read a book, maybe something like Rich Dad, Poor Dad? (That’s what i am currently reading).

Take a day off technology and refresh your brain… you deserve it!

“Everything is amazing and nobody is happy”
Uploaded by Meowbay. – Click for more funny videos.

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“You’re born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you’re up in the rarefied atmosphere and you’ve forgotten what shit even looks like. Welcome to the layer cake son.”

I have thought about the quote above for years and have repeated it many times when speaking in discussions about power, respect and success.

This got me thinking about what it is that we actually strive for…

Here is my analogy of Striving To Achieve in reference to The Layer Cake.

On my About Page it says“I have come to realize that my desire to achieve is linked hand in hand with wanting to help others achieve.” That may sound pathetic and cheesy, but my last blog post had over 30 Twitter retweets, meaning it helped some of you enough or was a good enough of a read for you to share with your friends.

Also on my About Page i quote a passage from world famous motivational speaker, Anthony Robbins; as he states in this video that there are six human needs to help us to find self-fulfilment on our journey:

• We need Certainty
• We need Uncertainty
• We need Significance
• We need to feel Connection & Love
• We need to Grow
• We need to Contribute Beyond Ourselves

The feedback i have begun to receive from writing, has given me the motivation to continue to share the knowledge i have collated in the industry with the hope that it will help you on your journey. This is in fact my chance to ‘Contribute Beyond Myself’… and it is this that gives me the reason to continue trying to help others.

Bear in mind, i am no way an expert or a specialist (although thanks to those who have said i am lately).
I created this with an understanding that i wanted to lay the basic foundations so that:

• I understand myself the journey i am taking.
• I can share my knowledge with those that may find it useful… Sharing is caring and all that.
• I am creating a personal archive to look back on.
• I am striving for personal success.

Take a moment to think for a second about your plan. Have you laid your foundations or are you just going all guns blazing with no armour? Seriously… think about it.

The ladder to achievement is always based on taking a hefty amount of shit.
Remember Andy Dufresne swam through a tunnel of shit to come out clean on the other side. Confused who he is? Shame on you… Click here!

So where do we find common ground for those that are on their way up trying to reach the next level?

I’ll give you my example. I work full time; i understand that for me to touch the sky, i have to be able to afford to fly. Money doesn’t grow on trees remember…

I answer to a series of people who can rain a storm of shit on me if they want, and regardless of how many people i know in the industry, how many followers i have on Twitter or how many projects i work on; i do need to be employed.

I know that success is a slow climb and by playing my part in the chain of command i am able to slowly piece together my journey to the top of the ladder.

If you have an idea of what it is you want to become, make sure you have a plan of how you are going to reach it.

Make today become the first day of the rest of your life…
Note down where you see yourself in 3 months, 6 months, 12 months and 24 months.
Then break that down even further…

• How are you going to get to your 3 month goal?
• Who do you need to contact?
• What do you need to set things up?
• Do you need to raise any finances?

There is no shame in working to raise collateral, it is down to you how you manage your finances and your time so that you can progress.
It is the weak that get locked in to an establishment so long that their dreams become non-existant and they become part of the office furniture.

They have become a Customer Services Supervisor!

WAHEY………. SCORE! Enjoy paying that student loan back!

If you stick to a basic plan and are passionate about your dream, you will never get complacent with a dead end job as you will always know what you are capable of.

“Well I’m honored. But for me this is all over. I’m getting out. What was true then is true now. Have a plan. Stick to it. So I’m sure you must have lots to discuss… but I have no business being here. I’ve got someone to meet. Adios, amigos. “Similar Posts:

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It’s not rocket science that Twitter was hugely influential to the success of Tinie Tempah’s Pass Out heading to the top of the UK Singles Chart for two weeks in March 2010.

But why is Twitter so important to the marketing campaign of an artist?

Are the artists that are not utilising Twitter to it’s full capacity missing out?

Are they jeopardizing their career also?

I read a blog post recently written by DJ Semtex. He touched on some key points that Musicians and Artists should follow if they are serious about a career in this industry and the post picked up some interesting comments from both sides of the spectrum.

I then decided to investigate into 10 Reasons Why Musicians and Artists Must use Twitter.

We have all heard cliche terms like “it’s not what you know, it’s who you know” right?
Well i say “it’s not what you know and who you know, it’s what you do with what you know and who you know.”

With Twitter you actually have the opportunity to understand how a person’s mind thinks, by the way they construct their short messages. You can witness their daily activities and you have the ability to network with them if you can work out what makes them tick. It’s all about knowing how to Influence the Influencer…

As Andrew Davis of The Worst Kept Secret states, “They say a way to a man’s heart is through his stomach. Well, the way to a DJ’s turntable is through his ego.”

What’s the point of being in this industry if you’re not going to interact with your fan base?

Your fans are your market and will make or break your career. So many artists make basic fundamental errors by failing to engage with their market and thus are disconnected. If you make the effort to be at one with your fans, they will embrace you like you are the most popular person at school.

Since the rise of Social Media over the last few years, the platform for you to go from zero to hero with the expense of minimal finances has been getting bigger and bigger. But it appears, the more resources available, the more complicated people make life for themselves.

Twitter keeps it simple; hashtag # your regular tweets to associate trends and focus on utilising your core followers to retweet for you. Heard about the 80/20 rule?
No. Click here.

140 Characters to write isn’t a lot of effort and with modern technology, we have Twitter and every other networking capability in the palm of our hands.
So use it your advantage. Once you have your target market on your side, the rest is history.

The days of watching the news, listening to radio and reading newspapers for daily updates are long behind us. Twitter is now the forefront of daily gossip and headlines; by following the people who are always up to date on their gossip and by paying attention to the trending topics you will always be on top of your game.

Yes it’s no hidden mystery that Google records all of your tweets. Scary? Slightly.

We know the Internet is one huge archive of your life that will NEVER get deleted. Anything you say on Twitter can be found in Google so be careful if you don’t want your life story brought to you in ten years.

Unfortunately when you use sites like Bit.Ly or Tiny URL for your links; Google can’t find them.

Yeah Twitter is a Social Networking site mainly used for networking and communication; but as a traffic source it can supply a large proportion of the links to any website.

By using tracking sites like Google Analytics linked directly to your home page or self-hosted blog, you can clearly monitor where your traffic is coming from and what keywords work and don’t. Use this to your advantage and tweet hot content, blog posts, videos, links and your homepage regularly.

The Internet is the gateway to personal branding, giving you the ability to qualify yourself to your market as whatever you want them to view you as. Check out this post i wrote with tips on ‘building a personal brand using social media.’

Start by capturing your perfect Twitter Handle (name). If you can’t find your perfect name try this site Tweexchange where you can buy names that are currently taken.

Then work out how to brand your Twitter Page for your followers. Both Twitpaper and Twitterimage can help with that.

Make your bio clear, precise and link to your BEST website, NOT your Facebook page. (Rookie error!)

How can you expect a Record Label or Company to take you and your music seriously, if you don’t?

Check out a post Mashable wrote on Twitter branding for further reference.

Both fundamentals 8 and 9 are about using the very strong Twitter Search Engine http://search.twitter.com. If you don’t use this, get using it. The advanced search options allow you to search for keywords and phrases, all in real time!

Meaning when you post a link, question or topic, you can monitor exactly who is responding and what they are saying. Try it out and type a few words that you want to search for. It is a VERY POWERFUL TOOL!

Remember those days when you would wish you could know what everyone thinks about you?

Well the Twitter Search Engine option gives you that sixth sense. Take the time to search for keywords about you, your brand and your market. Knowledge is power!

Like Google, where asking the right question will give you the right answer, Twitter works very similar, but you have to ask the questions your fan-base want to hear. Give them the option to have the engagement for further conversation and play to their mindset.

You want to get them talking so use your head. If you ask the right questions and give comprehensive answers you will very quickly become a popular trend for interaction.

Also catch me on Twitter.com/iAmLuca and if you like the content you read on my site, you can subscribe via RSS Feed or via Email.

As always this is my personal blog and is meant for light entertainment reading and not be quoted or used in professional practice. See my disclaimer if you have any issues.

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“If you for a second, don’t believe in what you are doing, whether it is your personal brand, or the product you represent, you need to get out now.” Gary Vaynerchuk

I have been meaning to write a post on Personal Branding for a while now. I spent 40 mins watching this video twice and making notes on Gary’s speech, before deciding that i cannot explain Personal Branding with more passion and energy than Gary does.

So below i have taken the 10 most significant parts from the video and constructed them into this post about Personal Branding.

First and for most, I really want to thank everyone for reading this. I mean, this is outrageously humbling. Every single person who is reading this, since your here, there’s no doubt in my mind that you’re going to kill it.

1. Have Patience and Passion

Lets starts with passion, there’s way too many people right now that are doing stuff they hate. There is no reason in 2010 to do rubbish you hate. None. Promise me you won’t, because you can lose just as much money being happy as hell.

Have patience; success does not happen over night, but it also won’t happen unless you ‘get off the bench and into the game.’

2. Listen To Your Community

Listen to your users absolutely; but caring and understanding your users is a lot more effective. People listen but they don’t do anything!!! Do something, answer those emails, give a shit about your community, care about your user base… That’s what you need to do.

You need to care about everything and it starts with yourself. Look yourself in the mirror and ask yourself,

“What do I want to do every day for the rest of my life?” Do that. I promise that you can monetize that.

3. What’s Your Legacy?

Legacy is greater than currency. Has everybody completely grasped that your grand children are going to watch and see everything you’ve even done? I think about that every single day. I want my grand kids to be proud of me.

4. Hustling and Building Business

Do you know what I hustle about? I hustle about meeting every single person on earth and building a relationship to create another exciting opportunity.

Hustle is the most important word, ever… and that’s what you need to do. You need to work hard.
We’re building business here, this isn’t about parties and wasting your life away watching relentless episodes of daytime television and Eastenders.

Getting a load of users or Social Media statistics is not a business model. Make some cash along the way!

5. Believe In What You Do

If you’re pumping out good stuff, people will follow. But if for a second, a half a second, that you don’t believe in what you’re doing; whether it’s your personal brand or the product you represent; you need to get out now. Please!

6. Understand The Game Is Changing

We only get to play this game one time. One life.

The way everything is changing is unbelievable. Everybody is consuming content everywhere. The people that controlled it; Newspapers, Television and Radio are no longer in control!
That is a huge factor that people have not totally wrapped their head around. You need to build brand equity.

It’s about brand equity in yourself, because you never know what could happen.

7. Networking and Being Transparent

I love people, so networking is a huge advantage for me. Get out there and network. People are the people that are going to help you. The only way to succeed now is to be completely transparent… Completely.

Everything is exposed. Everything you do. So your legacy is your ultimate life. It’s all you’ve got. And you can build so much on that. When you have brand equity, anything can happen.

8. Using Social Media Tools

What’s very imperative to me right now is using the tools. Too many people are trying to figure out which tools to use. Shall I use Twitter, Facebook, Myspace, YouTube, which tools shall i use?

All of them… Your user base, and the people that care about you; you need to connect with them anyway you can, everywhere you can, as often as you can. That interaction is essential. Communication is essential!

9. What We Do Is Real

Look at Reality TV, that’s about as real as shit! That stuff is not real. But we still like it because it’s somewhat real. This other stuff is very real. The place where we play is very real. And it is a massive, massive opportunity.

I hope people wrap there head around that, because we are going through a gold rush of branding. In the old days to become a brand you needed a lot of mainstream media attention. But now, if you get talked about enough in social media; blogs, networks, videos, you can get there.

You can build your brand. Your companies brand.

But it all starts with that first moment when you look in the mirror and you ask yourself, what do I want to do?

10. Time To Do Damage

If you want this, if you’re miserable, if you don’t like it or you want to do something else and you have a passion somewhere else. Work nine to five. Spend a couple hours with your friends and family and then spend seven to two in the morning putting your game into action!
Who says you have to work to someone else’s schedule anyway?

But that’s it. It’s not going to happen any other way. You’re not going to make stickers and stand on the street selling your ideas, cos really nobody cares about you until you make yourself heard. Get off the bench and into the game!!!

“We only get to play this game one time… one life.”

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