Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
Bonjour, ca va? Bien! Hope you lovely people had a fantastic Easter break and are loving the feeling of being back at work. For those of you who were sat by your screens on Monday biting ...
Industry Spotlight is the name of a series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
After a relaxing Easter weekend, it's back to business. Hands up those of you who ate your weight in chocolate eggs? ... ME ME ME! It's fine, I found that chocolate does actually have some nutritional value.
On ...
Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
This week's Spotlight is with a chap that I met using Twitter (no surprise there) and then got to know further in the real world (no Matrix reference). Just over a year ago, I was in ...
Dear Twitter,
This week you turned five years old. Marketing scams, iPad & baked bean bots and Beliebers army aside, you have become the single most useful and important tool in my life. I'm not referring to you keeping me in the loop within my industry, but the human connection and the opportunity this has afforded me from being a loyal ...


Luca Massaro is a London based digital marketing professional who specialises in personal and brand development using social media.