Currently Browsing : Digital Marketing

Intro Little over a year after I wrote Chapter Two, I find myself at the end of another story about to embark on a new journey. This time it's quite a big transition I am facing and I will be heading on a whole new adventure. A Dream Remind yourself. Nobody built like you, you design yourself. Not so long ago I was an enthusiastic ...

I want to start this post with a simple question. How well do you know your customer? Having spent the best part of the last year as a Digital Marketing Analyst, it's easy for me to explain all the areas of an analytical role and the importance of understanding your company data. With Social Media being the only word on every companies' ...

When someone says the term 'search' we tend to think of search engines and the reason they exist; which is to provide answers. However, the process largely encourages more searching upon more searching to find a specific piece of content or product. With the Smartphone mobile market growing at a rapid rate (300 million Smartphones shipped in 2011) it is clear ...

With every conference, meeting, seminar and expensive dinner I attend there is a discussion about the future of digital and of social media. To try and get an idea of where the space is heading it's important to take a step away from the details, the platforms, the tools and all the blogs/sites we are reading to inform us ...