About Luca
Hi and welcome to Luca Massaro’s life in the digital realm.
Who is iAmLuca / Luca Massaro?
Business Development and Music Industry consultant Luca Massaro is part of The Worst Kept Secret; the company behind the UK’s first ever Social Media GCSE course.
His experience in consulting, public speaking and mentoring has lead him to create this blog with the goal of utilizing the internet to expand on his projects, opportunities and networks.
You can check out some of the ventures i am currently involved in by click the Projects tab.
About Me
A creative geek at heart, i was a passionate cartoonist as a child. Taking up DJing in my teenage years led me onto a certain desire to a life within Music. Years later, graduating from Music Academy and University, i would still not fully understand what path i wanted to follow.
It would not be the set of enterprise businesses, companies and projects i would set up throughout the years that would lead me to a career. It wasn’t my persistence to network, reach and speak with influential people that may be able to offer me a career within Music, Design, Marketing or Media.
Why did i create this blog?
This blog, titled “iAmLuca” is my formula for understanding. I have come to realize that my desire to achieve is linked hand in hand with wanting to help others achieve. Inspired by everything and everyone around me, mixed with my secret weapon being Music, i have a formula to take me on a journey.
Throughout my life i have grown to understand that upon every opportunity that presents itself, i have had the same common desire to branch out of the box and strive, push boundaries and make the ride as enjoyable as possible.
While most of my ventures have not created a significant financial outcome due to fundamental errors, the development process and the ability to learn and progress from your mistakes is something that i always try to cherish.
Through years of research, networking and understanding, i have been able to gradually piece together my thoughts, challenges and accomplishments to figure out what exactly is my purpose.
In Conclusion
One of the worlds most popular Life Coaches, Anthony Robbins states that there are six human needs that help us to find self fulfillment:
- We need Certainty
- We need Uncertainty
- We need Significance
- We need to feel Connection & Love
- We need to Grow
- We need to Contribute Beyond Ourselves
I can’t argue with him and this blog is me attending my sixth human need.
Luca






