Who is Luca Massaro?

A 2 minute video with everything you need to know about the young entrepreneur

Latest Blog Posts

Fan Journey text

The Brand and Fan Adoption Journey

Two years ago, just as We Play was born I created a scale that aligned the behaviour change cycle (you know the one used to help people quit smoking, loose weight, stop gambling) with the realm of fan engagement and social media. Continue Reading

What I can do for you

The business world is evolving - make sure your brand isn't being left behind

Personal Development

Helping individuals to become success stories is my passion. Do you have the right people in your corner?

Brand Development

Do you need a Website, Logo, Brand or Theme to show off your brand? I got you covered.

Event Speaking

I speak on all things social media, entrepreneurship, engagement and brand development. Click the Events tab for more

Digital Strategy

Are you in need of a digital strategy that drives more than fans and followers?


I offer a free 30 minute consultation to anyone and everyone. Whatever you wish to discuss, let's put it under the spotlight!

Optimise your Profile

Become more visible and get found with targeted analytics and SEO. My team and I are ready and waiting to help you.

My Portfolio of Work

View Some of my Latest Projects

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